Steve Kruska Email and Phone Number
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Experienced executive with a demonstrated history of success. Skilled in Sales and Organizational leadership, Strategic Planning, Financial Planning, Marketing and Operations. Expertise in management and implementation of complex corporate initiatives and successful organizational integrations. Have lead a diverse set of organizations and business lines including property and casualty insurance, group benefits and pensions. Achieved goals through engagement with all stakeholders, solving problems in a mutually beneficial way and by presenting a clear and compelling vision.
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Chief Operating OfficerAlberta Urban Municipalities AssociationEdmonton, Ab, Ca -
Chief Operating OfficerAlberta Urban Municipalities Association May 2018 - PresentEdmonton, Alberta, CaChief Operating Officer• Lead the business operations for a $250 million + annual revenue business with a 90% + customer approval rating• Diverse Business tailored for Not for Profits and Municipalities:o Natural Gas and Electricity Retailor specializing in aggregated procurement designed to save and fix costo Insurance Reciprocal based Property and Casualty program for 800+ memberso Employee Benefits program (TPA) for over 350 member organizationso Pension and Retirement services with 2 Pension plans (DB and DC) as well as group RRSP and TFSA programso Grant funding distributer for energy efficiency opportunities including a new homeowner retrofit program administered on behalf of Municipalitieso Business Development organization • Focus has been on reorganizing the business operations to enable growtho New business system and operational model for Benefits and Insuranceo Unique new aggregated procurement for Electricity o Revised Business Development model to better support customer engagement and business growth -
Avp, Marketing DeliveryGreat-West Life Jul 2013 - Aug 2017Winnipeg, Mb, CaLed the team that created, organized and executed the communications and marketing strategy to and for Great West Life, London Life and Canada Life. Much of the work involved engaging key stakeholders to ensure that their needs were being met -- both what needed to be created and delivered and how it was ultimately received by the customer. Much of the focus in this role was in creating and implementing new process for the marketing organization. Helping people understand what role they played in the final outcome and ensuring that they felt their voice was heard was critical to success -
Avp, Strategy And Support, Product Sales And MarketingGreat-West Life Nov 2012 - Jul 2013Winnipeg, Mb, CaCreated and implemented the support model for the national sales organization. This included how the team engaged their customer, the process by which they were developed and the talent management support structure. The focus was on how to create consistency in the experience that the sales team delivered when interacting with their customers and increase the standard of the entire team.
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Avp, Individual Product DistributionGreat-West Life Jun 2010 - Nov 2012Winnipeg, Mb, CaThe challenge was to transform the relationship the wholesale sales team had with the various customer groups they dealt with and to create a more proactive sales culture. Each of the product lines within the organization had previously taken their own approach to development and to client engagement which caused confusion for the customer. Based on my previous experience in working with one of the sales teams (The Wealth Management team) we were able to align methodologies across the broader organization. The first step was to align the customer engagement model and ensure the framework for dealing with the customer was consistent. Then we aligned the development process so all teams had a common method by which they were developed. The last component was building a more proactive approach to working with the customer (in this case advisors). We wanted to take business development ideas to the customer rather than wait for the customer to call us looking for help. Great experience to go through and it really solidified for me the value of effective change management strategies and engaging the team in the process of change
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Director, Retirement And Investment ServicesGreat-West Life Jun 2007 - Jun 2010Winnipeg, Mb, CaA new organization and a new focus for me. First and foremost the goal of any sales organization is to achieve sales targets. Other than the 'financial crises' year (2008) we did just that. At the same time no organization succeeds by sitting still so we embarked on a major strategic review that led to a major re-organization of the the national sales team and the way in which they interacted with the customer. Clearer expectations around engagement and consistency of approach so that the experience an advisor had in Halifax would be the one had in Vancouver. We also new from working with and listening to the sales team that the way in which we rolled out new product or initiatives was not setting them up for success so we developed a new methodology for rolling out products that marketed the product better, trained the sales team more deeply to be the expert and focused on the fulfillment aspect of any product -- to ensure that the process of selling was backed up by aligning the process of transacting the business. New product gets sold when people feel confident in what it can do for the customer, how it can address their needs and wants and how to complete the processing of the business. As a result of this focus we were able to successfully launch the biggest new product offering that had ever been launched to that point in the company's history!
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Director, Managment DevelopmentLondon Life Jan 2004 - Jun 2007CaLed the team that was responsible for the build out and execution of the development strategy for both the national advisor and field management teams for London Life/Freedom 55 Financial. This included:- An extensive on boarding process for new advisors that started with licensing for both Mutual funds and Insurance -- we established industry leading benchmarks for results in this model!- An ongoing development model for established advisors- A consistent and successful on boarding process for all new field management
Steve Kruska Skills
Steve Kruska Education Details
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York UniversityHonours Ba -
Financial Planners Standards CouncilFinancial Planning And Services
Frequently Asked Questions about Steve Kruska
What company does Steve Kruska work for?
Steve Kruska works for Alberta Urban Municipalities Association
What is Steve Kruska's role at the current company?
Steve Kruska's current role is Chief Operating Officer.
What is Steve Kruska's email address?
Steve Kruska's email address is st****@****ife.com
What is Steve Kruska's direct phone number?
Steve Kruska's direct phone number is +151943*****
What schools did Steve Kruska attend?
Steve Kruska attended York University, Financial Planners Standards Council.
What skills is Steve Kruska known for?
Steve Kruska has skills like Portfolio Management, Strategic Financial Planning, Insurance, Investments, Mutual Funds, Retirement, Wealth Management, Life Insurance, Disability Insurance, Financial Services, Retirement Planning, Employee Benefits.
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