Steve Wooledge's Location
Austin, Texas, United States, United States
About Steve Wooledge
I am passionate about disruptive technology and building world-class teams to take it to market. I blend my engineering background with enterprise sales and channel experience to bring a business-minded approach to marketing and broader GTM strategy.I have worked in the data analytics market for 20+ years, managing teams for 17+ years (including 2nd-line management for 10 years) and product marketing for 12+ years.
Steve Wooledge Work Experience Details
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Chief Marketing OfficerCollateAustin, Tx, Us -
Vp, Product MarketingAlation Oct 2023 - PresentRedwood City, California, UsLeading product, solution, partner, competitive marketing, analyst relations, and community. -
Independent Advisor And ConsultantSteve Wooledge Consulting Aug 2023 - PresentMarketing and advisory services to enterprise software companies in areas including strategy, go-to-market, product and solution marketing, communications, sales and partner enablement, and marketing organizational design.
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Vp Of Global Partner Marketing And ProgramsAlteryx Feb 2020 - Aug 2023Irvine, California, Us• Built 17-person partner marketing and programs team to drive partner-centric GTM strategy.• Rebuilt and launched Alteryx Partner Program and received 5-star rating from CRN in 2023.• Launched alliances GTM with new partners, including PwC, Snowflake, UiPath, and AWS to support growth of partner-attached ACV bookings from 45% to 70%.• 2021 President’s Club Winner. -
Chief Marketing OfficerHazelcast May 2019 - Feb 2020Palo Alto, California, Us• Created a marketing strategy to focus on financial services and stream processing growth.• Reorg’d team to increase awareness via customer advocacy, creative, content marketing, and SEO.• Grew marketing-sourced pipeline contribution from 40% to 75%. -
Vp And Head Of MarketingArcadia Data Dec 2016 - May 2019San Mateo, Ca, Us• Hired, developed, and managed 8-person marketing team at series A --> series B startup• Grew sales pipeline from marketing (first touch) from 10% to 50%, helping drive 500%revenue growth over two years• Created category for “in-datalake BI platforms” with strong influencer and productmarketing strategies -
Vice President, Product And Digital MarketingMapr Technologies May 2016 - Dec 2016Houston, Texas, Us• Rebuilt five-person digital marketing team including operations, campaignmanagement, website, content, and social media• Implemented new demand gen strategy for more targeted, account-based marketingcampaigns resulting in 35% contribution to sales pipeline in Q3 2016 -
Vice President Product MarketingMapr Technologies Nov 2013 - May 2016Houston, Texas, Us• Built 7-person product, solution, services, and technical marketing team• Developed industry solution framework and quick-start solutions to focus sales onrepeatable, high-value use cases, supporting 100% YOY growth• Positioned MapR as top-ranked Hadoop and top-ranked NoSQL database on Forrester Wave;placed as “Visionary” on Gartner Magic Quadrant
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AdvisorDatahero Aug 2012 - Jan 2016Santa Monica, Ca, UsAdvised analytics and business intelligence startup on marketing strategies and tactics. -
Vice President, Marketing, Unified Data ArchitectureTeradata May 2012 - Nov 2013San Diego, California, Us• Lead #1 go-to-market theme for Teradata around “enterprise data architecture” andrepositioned Teradata from “data warehousing” to analytics thought-leader• Developed Hadoop product and alliances strategy; launched Hadoop product and servicesportfolio, netting biggest media coverage of the year and 17 customers -
Sr. Director, MarketingTeradata Apr 2011 - May 2012San Diego, California, Us• Built 6-person marketing team across product marketing, PR, customer marketing,demand generation, digital, and events• Led go-to-market strategy around Hadoop and the Data Scientist audience; Lead productstrategy, customer validation, and partnerships• Repositioned Aster within Teradata product line and launched new Hadoop appliance
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Sr. Director, MarketingAster Data (Acquired By Teradata For $325 Million) May 2009 - Apr 2011• Drove debut on 2009 DBMS Gartner Magic Quadrant as “Visionary”• Led team on all aspects of corporate communications including customermarketing, branding, AR, PR, Web, social media, and events• Built and executed first “Big Data Summit” roadshow resulting in thousands of leads andstrong awareness; highly-copied by competitors
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Director Of Product MarketingAster Data (Acquired By Teradata For $325 Million) Jan 2008 - May 2009• One of two first marketing hires in 20-person series-A startup; launched Aster out of stealth mode• Built marketing discipline from ground up. Led all marketing: branding, positioning, hiringdesign and PR agencies, demand generation, web, and SEM/SEO• Coined the term and created “industry-first” awareness for SQL-MapReduce® IP
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Director, Product MarketingInterwoven Mar 2007 - Jan 2008San Jose, California, Us• Led partnering and positioning strategy for Web analytics technologies• Created sales tools including collateral, presentations, demonstrations, Web content andmultimedia training for sales organization -
Director Of Product MarketingSap Businessobjects Jan 2005 - Mar 2007Newtown Square, Pennsylvania , Us• Managed team for information delivery, visualization, and predictive analytics• Led re-branding and launch of new visual intelligence product after acquisition of Infommersion (Xcelsius)• Interfaced between product management, customers, and competitive intelligence to helpprioritize requirements for new product features -
Senior Product Marketing ManagerSap Businessobjects May 2003 - Jan 2005Newtown Square, Pennsylvania , Us• Led global team in largest product launch in company history after acquisition of CrystalDecisions, resulting in analyst upgrades and $200MM in sales pipeline• Launched entry into new operational BI market segment
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Enterprise Sales ManagerSap Businessobjects Jan 2002 - May 2003Newtown Square, Pennsylvania , Us• Achieved 200% of sales quota on $1.1MM in sales by driving the Solution Selling® process inCPG, retail and other industry verticals• Developed referenceable relationships with key customers including Monsanto, NestlePurina, Enterprise Rent-A-Car, Graybar, and Emerson Electric• Completed MBA at night and transferred into product marketing
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Business Development ManagerSap Businessobjects Jan 2001 - Jan 2002Newtown Square, Pennsylvania , Us• Achieved Quota Club 2002, by leading extranet line of business for central region of NorthAmerica against $14 million quota.• Developed industry-specific regional marketing campaigns. Collaborated with 20 sales reps in identifying and closing new deals including Allstate and Grainger.
Steve Wooledge Education Details
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Northwestern University - Kellogg School Of ManagementMarketing And Finance -
The University Of AkronChemical Engineering
Frequently Asked Questions about Steve Wooledge
What company does Steve Wooledge work for?
Steve Wooledge works for Collate
What is Steve Wooledge's role at the current company?
Steve Wooledge's current role is Chief Marketing Officer.
What schools did Steve Wooledge attend?
Steve Wooledge attended Northwestern University - Kellogg School Of Management, The University Of Akron.
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