Who is Steve Wooledge? Overview
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Steve Wooledge is listed as Chief Marketing Officer at Collate, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Steve Wooledge.
Steve Wooledge previously worked as VP, Product Marketing at Alation and Independent Advisor and Consultant at Steve Wooledge Consulting. Steve Wooledge holds Mba, Marketing And Finance from Northwestern University - Kellogg School Of Management.
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Collate
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Profile bio
About Steve Wooledge
I am passionate about disruptive technology and building world-class teams to take it to market. I blend my engineering background with enterprise sales and channel experience to bring a business-minded approach to marketing and broader GTM strategy.I have worked in the data analytics market for 20+ years, managing teams for 17+ years (including 2nd-line management for 10 years) and product marketing for 12+ years.
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18 roles
Steve Wooledge work experience
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Vp, Product Marketing
CurrentLeading product, solution, partner, competitive marketing, analyst relations, and community.
Oct 2023 - Present
Independent Advisor And Consultant
Current
Steve Wooledge Consulting
Marketing and advisory services to enterprise software companies in areas including strategy, go-to-market, product and solution marketing, communications, sales and partner enablement, and marketing organizational design.
Aug 2023 - Present
Vp Of Global Partner Marketing And Programs
- Built 17-person partner marketing and programs team to drive partner-centric GTM strategy.
- Rebuilt and launched Alteryx Partner Program and received 5-star rating from CRN in 2023.
- Launched alliances GTM with new partners, including PwC, Snowflake, UiPath, and AWS to support growth of partner-attached ACV bookings from 45% to 70%.
- 2021 President’s Club Winner.
Feb 2020 - Aug 2023
Chief Marketing Officer
- Created a marketing strategy to focus on financial services and stream processing growth.
- Reorg’d team to increase awareness via customer advocacy, creative, content marketing, and SEO.
- Grew marketing-sourced pipeline contribution from 40% to 75%.
May 2019 - Feb 2020
Vp And Head Of Marketing
- Hired, developed, and managed 8-person marketing team at series A --> series B startup
- Grew sales pipeline from marketing (first touch) from 10% to 50%, helping drive 500%revenue growth over two years
- Created category for “in-datalake BI platforms” with strong influencer and productmarketing strategies
Dec 2016 - May 2019
Vice President, Product And Digital Marketing
- Rebuilt five-person digital marketing team including operations, campaignmanagement, website, content, and social media
- Implemented new demand gen strategy for more targeted, account-based marketingcampaigns resulting in 35% contribution to sales pipeline in Q3 2016
May 2016 - Dec 2016
Vice President Product Marketing
- Built 7-person product, solution, services, and technical marketing team
- Developed industry solution framework and quick-start solutions to focus sales onrepeatable, high-value use cases, supporting 100% YOY growth
- Positioned MapR as top-ranked Hadoop and top-ranked NoSQL database on Forrester Wave;placed as “Visionary” on Gartner Magic Quadrant
Nov 2013 - May 2016
Advisor
Advised analytics and business intelligence startup on marketing strategies and tactics.
Aug 2012 - Jan 2016
Vice President, Marketing, Unified Data Architecture
- Lead #1 go-to-market theme for Teradata around “enterprise data architecture” andrepositioned Teradata from “data warehousing” to analytics thought-leader
- Developed Hadoop product and alliances strategy; launched Hadoop product and servicesportfolio, netting biggest media coverage of the year and 17 customers
May 2012 - Nov 2013
Sr. Director, Marketing
- Built 6-person marketing team across product marketing, PR, customer marketing,demand generation, digital, and events
- Led go-to-market strategy around Hadoop and the Data Scientist audience; Lead productstrategy, customer validation, and partnerships
- Repositioned Aster within Teradata product line and launched new Hadoop appliance
Apr 2011 - May 2012
Sr. Director, Marketing
Aster Data (Acquired By Teradata For $325 Million)
- Drove debut on 2009 DBMS Gartner Magic Quadrant as “Visionary”
- Led team on all aspects of corporate communications including customermarketing, branding, AR, PR, Web, social media, and events
- Built and executed first “Big Data Summit” roadshow resulting in thousands of leads andstrong awareness; highly-copied by competitors
May 2009 - Apr 2011
Director Of Product Marketing
Aster Data (Acquired By Teradata For $325 Million)
- One of two first marketing hires in 20-person series-A startup; launched Aster out of stealth mode
- Built marketing discipline from ground up. Led all marketing: branding, positioning, hiringdesign and PR agencies, demand generation, web, and SEM/SEO
- Coined the term and created “industry-first” awareness for SQL-MapReduce® IP
Jan 2008 - May 2009
Director, Product Marketing
- Led partnering and positioning strategy for Web analytics technologies
- Created sales tools including collateral, presentations, demonstrations, Web content andmultimedia training for sales organization
Mar 2007 - Jan 2008
Director Of Product Marketing
- Managed team for information delivery, visualization, and predictive analytics
- Led re-branding and launch of new visual intelligence product after acquisition of Infommersion (Xcelsius)
- Interfaced between product management, customers, and competitive intelligence to helpprioritize requirements for new product features
Jan 2005 - Mar 2007
Senior Product Marketing Manager
- Led global team in largest product launch in company history after acquisition of CrystalDecisions, resulting in analyst upgrades and $200MM in sales pipeline
- Launched entry into new operational BI market segment
May 2003 - Jan 2005
Enterprise Sales Manager
- Achieved 200% of sales quota on $1.1MM in sales by driving the Solution Selling® process inCPG, retail and other industry verticals
- Developed referenceable relationships with key customers including Monsanto, NestlePurina, Enterprise Rent-A-Car, Graybar, and Emerson Electric
- Completed MBA at night and transferred into product marketing
Jan 2002 - May 2003
Business Development Manager
- Achieved Quota Club 2002, by leading extranet line of business for central region of NorthAmerica against $14 million quota.
- Developed industry-specific regional marketing campaigns. Collaborated with 20 sales reps in identifying and closing new deals including Allstate and Grainger.
Jan 2001 - Jan 2002
2 education records
Steve Wooledge education
Mba, Marketing And Finance
Northwestern University - Kellogg School Of Management
Bs, Chemical Engineering
The University Of Akron
FAQ
Frequently asked questions about Steve Wooledge
Quick answers generated from the profile data available on this page.
What company does Steve Wooledge work for?
Steve Wooledge works for Collate.
What is Steve Wooledge's role at Collate?
Steve Wooledge is listed as Chief Marketing Officer at Collate.
Where is Steve Wooledge based?
Steve Wooledge is based in Austin, Texas, United States while working with Collate.
What companies has Steve Wooledge worked for?
Steve Wooledge has worked for Collate, Alation, Steve Wooledge Consulting, Alteryx, and Hazelcast.
How can I contact Steve Wooledge?
You can use AeroLeads to view verified contact signals for Steve Wooledge at Collate, including work email, phone, and LinkedIn data when available.
What schools did Steve Wooledge attend?
Steve Wooledge holds Mba, Marketing And Finance from Northwestern University - Kellogg School Of Management.
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