2024 Global Social Media Awards winner for "Best Use of X." This is 5 of 6 years of consecutive awards. My agency is always seeking new ways to innovate and improve the communications between investors and our clients using social media.I grew up working at IR firms. I have worked with some legendary bankers and CEOs. Bullets: Hands on experience with $45 billion worth of equity and debt securities transactions. Ex-Thomson IR capital markets head (NYC); former COO of Imagination (GIC USA) - the world's #1 financial roadshow company. Also: McInerney & Co (Toronto). Also: Author of "Roadshow: The Marketing of Corporate Finance." (Lambert Academic Press 2015).I started Sky Alphabet in July 2017. We provide social media for public companies. The financial community relies on social media. There is no alternative. All public companies fight for investor attention; it is the reason why the largest companies conduct "non-deal" roadshows for months at a time. Maintaining awareness is key. Social media is a reliable way to generate awareness.One of our campaigns found that days with tweets are twice as likely to end positively, with 19% higher average daily volume. A 2016 study found that 80% of institutional investors incorporate social into their daily workflow. For these reasons, public companies should consider implementing social media strategies. Social media enables smaller public companies to achieve parity with better capitalized, better known entities. We have taken part in some remarkable campaigns that have changed perceptions that would have otherwise been impossible to change. In many cases, these campaigns have a positive and direct influence on valuation. The companies that take advantage of the opportunity that social media presents drive better returns for shareholders.As an investor acquisition channel, nothing compares to social media. When used correctly, it offers the lowest cost acquisition method for retail investors and gives you the perfect platform to showcase your story –again and again – in different ways. We operate under the assumption that 99% of investors have never heard of you and then create audience segments and messaging strategies to increase awareness and recall. Most public companies have years of 10-Q's, presentations, interviews and filings that can be repurposed to ensure that investors are continually presented the story. We recommend a constant schedule of communications to outline the company's value drivers and assets.To eliminate conflicts, our policy is to work with one client per sector.