Steve Yelland Email & Phone Number

I come from a long line of entrepreneurs, going back five generations. It all started with J.F. Rohrbaugh (JFR) building custom wood moulding in 1888. My parents became the owners of JFR in 1960 and the company eventually switched to pallet manufacturing. Harry Warehime, my maternal great grandfather, founded Hanover Foods and his heirs separately acquired Snyder’s of Hanover in the 20th century. Snyder’s merged with Lance, and in 2018, it was sold to Campbell’s.I joined JFR in 1990 when the product line included pallets and crates. My team and I developed a strategic plan to guide the company into the 21st century. In 2014, JFR acquired West Side Wood Products, a just-in-time producer of wood packaging. In 2015, we created JFR Holdings as the holding company. In 2017, we acquired Bruce Jones Contractors which specializes in wall panels and turn-key framing serving southern PA, Baltimore, and Washington. While there is a sense of stability and tradition that comes from being part of a company that has been in my family for five generations, there is also a strong sense of responsibility. Even as we honor our history, I must constantly look to the future. I’m responsible for the company’s vision as well as planning and implementing strategy. I am constantly asking, “How can we do this better?” Our goal is to continuously improve and provide the very best products and services.Like most industries, the industrial wood products and construction industries are experiencing rapid change. We have implemented employee training programs and technological system updates to keep pace with the way our customers do business. For example, we build and keep inventory allowing for 24-hour service for certain customers. This can be important to certain clients, giving them just-in-time and short-order capability.

Listed skills include Strategic Planning, New Business Development, Leadership, Sales Management, and 27 others.

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  Rochester Institute Of Technology

  Printing Management