Steve Yellen Email and Phone Number
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SEASONED PRICING/PRODUCT MARKETING LEADER WITH SALES MANAGEMENT EXPERIENCE AND STRENGTH IN TECHNOLOGY, ANALYTICS AND FINANCESenior leader specializing in packaging/pricing, product marketing and go-to-market strategy with track record of driving revenue growth and market penetration while increasing long-term competitive advantage in high-growth markets. Extensive global experience in product marketing, marketing strategy, solution/industry marketing, product strategy, sales management and business development. Successful senior leader with experience building global teams in both small and large organizations ($10M-$20B), and growing technology organizations in the $5M to $250M range. Experienced in acquisitions and subsequent organizational integration, both as acquirer and target firm. HIGHLIGHTS▸ Expertise in transforming organizations from product to solution focus and new market penetration both in building strategy and as company spokesman and evangelist ▸ Strong analytical background and fundamental understanding of technology (SaaS, Data Analytics)▸ Passionate, team-oriented leader known for moving from strategic planning to tactical execution with proven track record of building teams and delivering results▸ Member of Emerson Executive Leadership Program with a diverse background spanning corporate planning, technology development and financial management▸ Cornell University Graduate Degree -- Masters of Science in Electrical EngineeringPlease contact me directly at syellen63@gmail.com
Bazaarvoice
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Senior Director, Pricing And PackagingBazaarvoice May 2024 - PresentAustin, Texas, UsThousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
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Senior Director, Product And Solutions MarketingBazaarvoice Jun 2023 - Apr 2024Austin, Texas, Us
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Director, Product MarketingBazaarvoice Nov 2021 - Jun 2023Austin, Texas, Us
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Vice President, Products, PricingAventri 2018 - Nov 2021New York, New York, UsLed Product Strategy, Pricing, Product Marketing and Portfolio Management efforts across SaaS MarTech platform including go-to-market strategy, product roadmap, positioning, pricing and all product launch activities for market leader in $10B Event Management market. ▸Improved time-to-market by over 20% by streamlining all product launch activities and establishing product governance processes including product roadmap acceptance and prioritization.▸Drove over $1M incremental annualized revenue by creating new segmented product packages and pricing.▸Increased upsell revenue by 20% by creating programs to existing customers based on product usage analytics. -
PrincipalBlue Clip Consulting 2017 - 2018Trumbull, Ct, UsProduct marketing, product management, marketing and sales consulting for startup software companies.▸Engagements included market positioning and go-to-market strategy for SaaS companies in the application security and MarTech market segments. -
Vice President Software Product Marketing And PricingVertiv Co (Formerly Emerson Network Power) 2013 - 2017Columbus, Oh, UsLed strategic initiative to create pricing model and go to market strategy for new SaaS software platform in $2B DCIM Market (with Bain Consulting). Benefits included increased sales, more effective marketing program ROI and global coordination of launch activities.▸Built new packaging/pricing model consolidating multiple product lines into a single new offering and created product marketing center of excellence (CoE) for $100M software business.▸Redefined go-to-market structure for IT market segment (over $250M business) driving increased profitability.▸Drove Solution Selling™ methodology across $1B sales organization as executive sponsor improving sales efficiency. -
Vice President Segment (Product) MarketingEmerson Network Power 2011 - 2013Columbus, Ohio, Us▸Owned P/L and global business planning in $200M+ market segments for IT and data center management solutions. Led market analysis, strategy, acquisitions, marketing/product plans, business development, partners/alliances, customer acquisition. ▸Repositioned product set by defining new $100M+ industry category which became adopted by competitors.▸Increased revenue and profitability by over 20% by expanding business into new market segments. -
Vice President Global Sales, Data Center Software SolutionsEmerson Network Power 2010 - 2011Columbus, Ohio, Us▸Leader of newly created global sales team of over 40, selling data center management software solutions ($40M+ quota).▸Integrated existing teams and hired senior sales resources and management in EMEA, APAC and Latin America. ▸Redesigned sales process and compensation structure of software sales organization improving retention. ▸Grew global revenue of existing (20%) and new software products (175%), improved customer retention to new high (96%), and increased sales in emerging markets (over 500%).
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Vice President Marketing, Product And DevelopmentEmerson Network Power 2008 - 2010Columbus, Ohio, Us▸Led global product and marketing strategy, global marketing plans, product development efforts, product marketing/management and customer life-cycle management for $40M division. ▸Managed cross-organization team responsible for defining new global product strategy across multiple divisions. ▸Led due diligence and integration efforts of previous Aperture organization into Emerson Network Power organization including software strategy and go to market in data center segment.
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Vice President Product MarketingAperture (Acquired By Emerson) 2005 - 2008▸Member of Executive Team growing organization from $18M to $38M, which led to acquisition by Emerson Electric in 2008. Grew software license revenue by 150%, increased average sale to >$200K and leveraged account based marketing to penetrate key industry verticals (financial, health care, technology, retail, government). ▸Responsible for all marketing, pricing and product management activities, company/product positioning, product management/marketing, demand creation and corporate communications. ▸Company evangelist and spokesman as Aperture created the DCIM market and gained the #1 position. ▸Led efforts to acquire and integrate monitoring technology company in 2007. ▸Founder and Principal of Aperture Research Institute™, research arm of organization which became thought leader in industry segment.
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Senior Director Product Marketing And PricingAperture 2001 - 2005▸Member of Executive Team which repositioned company into enterprise software solution provider.▸Built pricing model for new product line, optimizing revenue while meeting customer expectations in new market segment.▸Responsible for company/product positioning, evangelism, partnerships and go to market planning for data center management software. ▸Led all go to market activities and developed and managed value-based pricing model for Mid-Market to Fortune 100 accounts, increasing revenue by 100% in new markets. ▸Developed a comprehensive financial ROI/TCO model and authored ROI white paper and templates used as the basis for all sales interactions.
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Director Product ManagementAperture 1999 - 2001▸Redefined strategy of IT Product Line in 2000 increasing product line revenue by 110% while reducing marketing expenses by 17%, increasing average sale size by 134%, and increasing product line revenue to 51% of total company revenue (from 31% in 1999)▸Leader in implementation of Solution Selling™ methodology throughout organization.
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Software Product Line ManagerDataviz, Inc. 1997 - 1999Milford, Ct, Us▸Grew product line 37% annually by optimizing pricing, establishing new vertical markets, increasing retail momentum, developing internet marketing, building strategic relationships and expanding business internationally. ▸Managed profit center, representing 40% of the company’s revenue. ▸Redefined strategy in 1999, increasing product line revenue 46%, reducing marketing expense 21% and increasing gross margin 91%. ▸Won Windows Magazine Win 100 Award as one of top ten utilities in PC marketplace. ▸Negotiated bundling agreements and marketing programs with major PC manufacturers. ▸Established company presence in major retailers.
Steve Yellen Education Details
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Cornell UniversityElectrical Engineering (Minor: Applied Physics) -
University Of Connecticut School Of BusinessMarketing
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University Of ConnecticutElectrical Engineering
Frequently Asked Questions about Steve Yellen
What company does Steve Yellen work for?
Steve Yellen works for Bazaarvoice
What is Steve Yellen's role at the current company?
Steve Yellen's current role is Data-Driven Pricing/Product Marketing Leader | Go To Market Strategist | Product Launch | Sales Management Experience | SaaS B2B, B2C, Enterprise Software, eCommerce, MarTech, Analytics, AI.
What is Steve Yellen's email address?
Steve Yellen's email address is st****@****ter.net
What is Steve Yellen's direct phone number?
Steve Yellen's direct phone number is +121223*****
What schools did Steve Yellen attend?
Steve Yellen attended Cornell University, University Of Connecticut School Of Business, University Of Connecticut.
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