Key Account Executive
Malaysia
2011 - 2012 Product Specialist, 2013 - 2016 Key Account ExecKey Account Management and lead for Specialty Care & HIV businessStrategic planning & marketing excellence• Responsible for both sales and marketing to meet marketing and sales deliveries.• Generating compelling market insight to identify opportunities. Develop effective marketing strategies based on objectives, market specifics and market dynamics.• Propose optimal budget and manage brand's A&P budget to… Show more 2011 - 2012 Product Specialist, 2013 - 2016 Key Account ExecKey Account Management and lead for Specialty Care & HIV businessStrategic planning & marketing excellence• Responsible for both sales and marketing to meet marketing and sales deliveries.• Generating compelling market insight to identify opportunities. Develop effective marketing strategies based on objectives, market specifics and market dynamics.• Propose optimal budget and manage brand's A&P budget to achieve desired result.• Creating pricing strategy to enable market access.• Track and ensure timely coordination, and implementation of all business activities including brand planning, execution planning, marketing materials, performance measurement and launch campaign.• Work closely with cross functional team. Sales execution • Execute marketing plans to increase brand's noise level and strengthen brand positioning.• Plan and implement overall sales activities including organize CMEs, conduct product talk, facilitate standalone meeting, and participating in relevant conference. • Maintain, cultivate and grow existing market share. • Work closely with health care professional in events of improving patient management e.g. raising disease awareness and initiate patient support Product Launch• Lead new product launch. Develop launch plan including market analysis, launch strategies, resources planning, forecasting, stocks planning, pricing strategy and customer segmentation. Ensure execution excellence and optimize all launch's activities. Show less