- Strategy Development: Create and implement international business strategies.- Brewing Partnerships: Collaborate with global experts to enhance brewing.- Market Monitoring: Track global trends to guide strategies.- Co-Branding Projects: Partner with international breweries for innovation.- Awards Participation: Enter international beer competitions for recognition.- Trade Oversight: Manage beer import/export logistics and regulations.

- Brand Strategy: Shape the brand’s vision and market positioning.- Market Growth: Drive brand expansion in new and existing markets.- Product Innovation: Lead new product and packaging initiatives.- Marketing Oversight: Ensure consistency across all campaigns.- Partnerships: Build strategic collaborations for brand visibility.- Consumer Insights: Leverage data to refine brand strategy.- Team Leadership: Guide and develop the brand team.

 Served as a consulting expert for Sports Reach by providing brand management services for their NCAA basketball student athlete partners while abroad in China Researched foreign sport’s market and used various sources of information to analyze the new market potential Managed and provided creative direction to student athletes travel accommodations, including transportation, logistics, reservations, daily itineraries, hotel and area security, medical and health assistance Incorporated all forms of marketing strategies for promoting Sports Reach in China by providing traditional communications, digital and social media, direct response, and lifestyle events

Marketing Consulting Services

At the end of 2015, a cold and heavily polluted day in Tianjin, China. After a few months of planning and preparation, Steve Wang, a native of Tianjin that spent most of his adult life abroad, founded the WE Brewery. The reasons that driven Steve to start his own brewery were simple. Two of the things that Steve is passionate about the most are his hometown Tianjin and the craft beer. Steve believes that the people of Tianjin should have the option to enjoy the craft beer culture. The WE Brewery is aiming to provide a unique and exceptional experience for the customers.

 Establish the East Asia chapter of the largest youth soccer club in the world Managing daily operation elements includes but not limit to: brand marketing, social media, training, staffing, sponsorship, event planning

 Sport Works Consulting provides consultancy service to meet the need of our professional and recreational clients Service includes but not limit to: sports marketing, brand marketing, event planning, sponsorship, scouting

 Hong Kong Football League (1st Division)

 Product management, includes early stage planning, global product launching, product lifecycle plan, for various current/future models of Infiniti vehicles Creating and providing deep marketing analysis for all key markets (China, USA, Europe) Leading project management for the Global NAVI expansion and other ongoing global projects Pricing strategies for various models across the lineup in all global key markets Dynamic experience in cross-cultural/cross-functional/cross-company working environment. Self-driven and goal oriented, good with working on team projects  Providing detail project information for top-management on regular basis Involvement with external agencies on variou projects Accustom to frequent international trips, especially to China

 Managed corporate marketing and communication functions. Brand management, PR, media relations, product positioning, product launches, advertising, and tradeshow marketing Identified opportunities, researched new product possibilities, collaborated with engineering team, and created marketing campaigns Oversaw web portal to transform previously archived intranet information into a dynamic website, which improved communications flow and added an effective sales tool for field reps Utilized business intelligence metrics to recommend and implement marketing research Participated in creating catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the marketing/sales curves Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations Managed Social Media initiatives for new product (Nissan Pathfinder) and significantly improved DMA analysis, for all Trucks, SUVs, and Crossovers

 Managed, organized, and coordinated all aspects of Cumberland University Men’s soccer team. Plan and coach practice on daily basis, manage team budget and schedules, communicate with faculty, coaches, and student athletes.  Maintained balanced budget through the year. Improved team’s record from #8 to #3 Earned commendations from Athletic Department, Business Office, and Head Coach Monitored and updated sports information for soccer team

 Managed the daily operations of ProCraft Cabinetry, Inc., including office, retail showroom, and an over 100 thousand square feet of warehouse facility Coordinated all sales activities of ProCraft Cabinetry, Inc., including Containers, Dealers, Wholesales, and Retail sales Developed relationships with foreign and domestic customers Expanded sales market by using market research techniques and business forecasting

 Provided consultative sales services at Sprint Nextel Corporation while matching wireless and data solutions to customers need Used salesforce.com database to create sales opportunities and MyMetrcis database to monitor sales performances Met and exceeded monthly sales goals and service objectives

Provided math coaching and tutorial services at Cumberland University (2007-2009) for undergraduates students.

Provided math coaching and tutorial services at Hermitage Learning Center ( 2007-2008) for grade school, middle school and high school student.

1st Division Professional Football Club in China

1st Division Professional Football Club in Brazil

Chinese Under 21 yrs National Football Team

1st Division Professional Football Club in China