Founded by leading sports media and collectible influencer, Darren Rovell, cllct is the premier destination for collectibles culture, blending journalism, community engagement, and brand partnerships to shape the future of collecting. Headquartered in New York City, cllct delivers compelling stories, industry insights, and innovative experiences that connect collectors, fans, and brands across the globe.

Co-Founder of the ultimate SaaS-based platform for brand engagement, additional-screen experiences and behavioral-viewing data capture & engagement to fuel the organic growth of user experiences through tethering to live, broadcast or streaming content. Developed strategic marketing partnerships with Anheuser-Busch and Verizon to launch the technology in the NFL with 9 participating Clubs and in current partnership with the New York Islanders.

Hired to lead the unification of the core business units (entertainment, agency, events) in one enterprise revenue growth strategy, specifically focused on helping brands navigate the evolving landscape of marketing to the new U.S. mainstream consumer and multicultural Gen Z.

Recruited to help develop a global marketing, content, data, touring and PR operation to serve four unique global sports & entertainment properties (Nitro Circus, Street League Skateboarding, Nitrocross and Superjacket Productions) with a focus on commercial revenue development, content distribution and engagement, leading the business towards strategic acquisition, which was completed in June 2022.Led global touring (ticketing / hospitality / event operations), brand/creative and event marketing, athlete management, data/analytics, merchandising/e-commerce, content/production and social media, digital media / distribution, community development, global communications and public relations business units, representative of 25+ blended talents

Recruited to join at a critical inception point during the transition to Los Angeles from San Diego and lead the market and business entry to SoFi Stadium. Brought in to lead transformation of all commercial marketing, ticketing/premium hospitality, business intelligence, merchandising, broadcasting, gameday & content strategy to enrich the fan base and community presence in Los Angeles and Mexico, and the transition to SoFi Stadium. Led a staff of 70+ sales, marketing, creative, event and analytics professionals and the growth of a $80m+ hospitality business.

Recruited to transform the organization's brand, experience, marketing, sales & analytics functions - was responsible for leading the creation and development of all commercial sales, marketing, content & production enterprises. Led the following internal departments: marketing, business intelligence, creative services, broadcasting, digital, content, social media, branded entertainment – managing and overseeing a staff of 30+ individuals

Recruited to join as the team’s ownership shifted to a diverse, growth-focused business, the creation of new enterprises such as the custom development of a stadium-adjacent 6,000-seat amphitheater and the acquisition of EPL Club, Fulham FC, which became major connective parts of our overall sports & entertainment empire. Led the transformation of the organization’s marketing & digital environments to be more data-driven, technology-focused and commercially viable. Provided leadership and strategic support toward department-record ticket & sponsorship sales in 2016 and 2017, including the sale of over 13,000+ new season tickets in the NFL’s smallest market after the 2017 season

Recruited to join new leadership to help broaden the Club's sales, marketing and experiential layers and the broader development of Petco Park non-baseball events. Responsible for the re-establishment of Petco Park as a major live entertainment venue. Led the ticket sales, business intelligence, service, operations and premium hospitality teams, as well as the Petco Park Events team, a staff of over 100+ sales, service and strategic professionals.

Led the creation and development of all marketing, branding, digital, experiential, and promotional sales strategies and tactical execution platforms for NHL Hockey and concerts & live events. Led marketing/brand, creative services, sponsorship/brand activation, arena experience, game presentation, broadcasting, digital & social media, analytics/CRM, grassroots marketing/fan development, community relations, and the Florida Panthers Foundation – managing and overseeing a staff of 40+ individuals.