Steve Zimmermann Email & Phone Number

Los Angeles, Ca, Us

Phoenix, Az, Us

Games Launched• The Endless Mission - Steam Early Access Winner: Best of Show PAX East 2018, GamesRadar • Beyond Blue and associated DLC - Apple Arcade, PC, Xbox, Playstation, Switch, Epic Nominee: Indie/PR Marketing Campaign of the Year, 2020 - Indie Publishing Awards Nominee: Indiecade 2020 Nominee: Best of Show 2018, Worth Playing Nominee: Best of Show 2020, Marooner’s Rock• Never Alone and associated DLC - Switch, Epic Winner: The Peabody Award, 2022Marketing/Public Relations/Communications• Built and directly managed an internal team of two (Director of Marketing and Community, Customer Service Manager), and two outside PR Agencies• Developed a go-to-market strategy that included community development, convention presence, influencer engagement, public relations outreach, paid components, and creative virtual events (live streams, scientist Q&As, etc)• Oversaw the creation and ideation of all creative marketing assets from trailers to screenshots for press outlets• Conducted comp and market trend research to share with the rest of the E-Line team• Facilitated a 198% increase in email subscribers over five years• Secured approx. 1,300 earned media placements for the launch of Beyond BluePublishing• Earned and negotiated critical first party store placements - EGS Game of the Week, Xbox Games with Gold, Apple App Store Feature of the Day, Steam Home Page, Nintendo’s Official YouTube Channel, etc• Managed placement of Never Alone in the Field Museum's North American Hall, the Smithsonian’s Arts and Industry’s “Futures” Exhibit, and into the permanent collection at the Museum of Modern Art in NYC• Built store presences across all relevant platforms - creation of marketing assets, managed third party localization houses, set global pricing strategyOther• Represented and spoke on behalf of the company at events such as DevCom, The New York Explorer’s Club, United Nations World Indigenous People’s Day, Games4Change, and others

Chatsworth, Ca, Us

Thousand Oaks, Ca, Us

Digital Marketing and Public Relations• Executed comprehensive marketing and PR strategy across all company channels and outlets that included content creation, earned media, and measurement• Built and led a successful team of internal and 3rd party agency PR/marketing professionals • Set the voice and tone of all outgoing communications and guided use of brand tone/voice for partners• Created and launched unique brand and consumer engagement activations including an “in-world” SMS program, digital scavenger hunts, and an insider reward program Strategy and Planning• Oversaw content creation for all digital channels to drive against specific strategic initiatives• Spearheaded convention and event strategy that blended digital assets and real world presence that resulted in key media placements and significant new customer lead generation at shows like SDCC, NYCC, and Star Wars CelebrationPartnerships and Affiliates• Generated a $400k YOY increase through strategic shift to new affiliate channels that helped further move overstock• Developed cooperative partnerships with relevant media outlets resulting in expanded new customer acquisition• Fostered influencer and stakeholder relationships in mutually beneficial cobranded digital marketing effortsSocial media • Drove a 156% increase in site traffic from social and an increase of 180% on per post organic reach on Facebook by developing a comprehensive social channel and content strategy• Activated on emerging tech and platform trends, including the production of livestreams and Instagram stories• Structured analytic tracking to allow team to react quickly and adjust strategy to best optimize results in real time• Guided measurement and analytics for social channels including benchmarking, paid media, and optimization.

Communications • Develop brand and product positioning/messaging that resonates with consumers and media• Built and lead a successful team of internal and 3rd party agency PR professionals• Mentor public relations interns on media tactics and brand messaging• Structure the editorial calendar to focus on products, the brand, and key figures as thought leaders• Serve as the arbiter of the “voice” of ThinkGeek in all internal and external communication• Spokesperson for the company to external audiences - from national media to fans at conventions• Create comprehensive brand messaging including boilerplates, FAQs, and style guides• Extensive relationship development and management experience with key influencers, journalists, and strategic partners• Train executives on “geek speak” and general media/public speaking best practices Product Marketing Strategy• Consult on product selection and creation to gauge audience reaction• Lead the rebranding effort to update and enhance the voice and tone of TG• Brought in new business partners for OEM and exclusive product development• Lead cross-functional teams in an attempt to blend commerce and content to create more value for our consumers and audience• Take initiative on launching new high-profile products to ensure market penetrationPartnership and Business Development• Fostered strategic partnerships with licensors and influencers for coordinated cross-brand promotional efforts• Developed integrated communications and event outreach plans• Created innovative opportunities for fans to interact with the brand – fan activation events at conventions, hosting local TG sponsored trivia nights, etc

Zed Creative is my own venture dedicated to providing clients with exceptional PR and content creation. • Provided counsel and logistical support for customer activation events• Developed communications and content branding strategies • Created targeted content for the Web, catalogs, and social media• Drafted comprehensive brand marketing strategies for clients• Offered crisis communication support to start up and established businesses

King Of Prussia, Pennsylvania, Us

• Responsible for creative development of over 15 College programs • Implemented a workflow procedure that included the utilization of project request forms, creative briefs and timelines • Coordinated with PR department to present a unified brand message • Managed a team of five that included web and graphic designers and a traffic coordinator

Us

• Provided communications guidance to clients in the retail and e-commerce space• Coordinated creative marketing assets and needs between client and agency• Advised on product attributes to clients entering the US market

• Facilitated workshops for retailers who wanted to learn about partnership and marketing opportunities within the city• Advised retail members on marketing strategy to city visitors• Developed compelling stories and itineraries for visiting travel writersDirector of Alexandria Film Office• Coordinated city resources for an average of five yearly productions• Promoted Alexandria, VA as an easy to work with shooting destination• Often served as the liaison between concerned residents and the film company