Steve Zuber Email & Phone Number

Minneapolis, Minnesota, United States

Consulting firm bringing growth-oriented consumer and customer insights and brand strategies to B2C and B2B firms of all sizes. Clients include leading brands in packaged food and household goods, healthcare, financial services, insurance, sporting goods, retail, restaurants, consumer electronics, media, communications and professional sports.Skills and experience include focus group moderating, depth interviews and ethnographies offline and online, and quantitative research including segmentation. Have led projects in Europe, Asia and Latin America as well as U.S.Contributing to new products, line extensions, brand positioning and development, advertising (traditional and digital), channel expansion and business growth.

Minneapolis, Minnesota, United States

Management consulting firm driving growth in B2C and B2C clients grow through business strategy and brand strategy development. Increased firm's revenue and profit by creating and leading consumer insights practice.

Minneapolis, Minnesota, United States

Leading worldwide brand building for company’s four strategic brands – Häagen-Dazs, Pillsbury, Green Giant, Old El Paso, supervising strategy teams for each brand.Global Brand Director and chair of Worldwide Leadership Teams for Häagen-Dazs and Pillsbury brands.• Created strategic vision and defined the brand essence for Häagen-Dazs, providing focus across global markets. Led planning and initiatives to achieve the vision. Created online information databases including brand and packaging standards manuals.• Conducted multi-category research for the PIllsbury brand in the U.S., the first comprehensive evaluation of how consumers view the brand across categories. Coordinated creation of the Pillsbury brand vision, architecture and global priorities. • Led consumer research as a member of the executive team introducing the Pillsbury brand into the U.K., Japan, Argentina, Russia and India.As U.S. leader of select London-based Diageo team, designed and launched the Brand Equity Monitor, allowing senior management to evaluate performance of key brands in food, beer, spirits and Burger King on an equal and consistent basis worldwide. Conducted multi-country consumer research for the food brands.

Minneapolis, Minnesota, United States

Headed team of ten professionals responsible for all consumer and sales research activities for $1.2 billion division. Includes oversight of Nielsen tracking, analysis and modeling, and custom research to support brand growth initiatives.• Increased effectiveness and efficiency of research department by aligning resources with strategic business priorities rather than immediate demands of marketing managers.• Designed and conducted groundbreaking segmentation research that pointed to changing focus from category benefit to unique benefits of individual brands/products, and subsequent volume and share growth.• First to implement Nielsen marketing mix modeling, providing direction for marketing and promotion plans that resulted in volume and profit growth

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Pillsbury Fellowship in Marketing; Research and Teaching Assistant

Bachelor Of Business Administration (B.B.A.), Marketing

Education record