Muda Berdaya by ST22 Youth Empowerment is the 1st company that focus and expert in organizing and empowering YOUTH COMMUNITY-BASED in IndonesiaWe are a Leading Company for : - Empowering YOUTH COMMUNITY based in Indonesia- Developing business center for Indonesian youth market- Providing the accurate data and insight related youth trends in Indonesia- Triggering issues and drive public opinion on societyLet’s joint in our journey for empowering and creating positive and productive youth people for a better INDONESIAN future.

In this company, I have responsibilities to handle all activities related to consumer activation for all division under Indofood Sukses Makmur (ISM) group. The challenge is how to manage activation concept for each brand because many various product with different characteristic under ISM group like Noodle, Dairy, Beverage, Snack, Biscuit, Culinary, Cooking Oil, etc.So, the task and responsibilities that I’ve to do in this company, consist of :a.Project management related to consumer activation.b.Preparation until monitoring and evaluation for event management that bring Indofood as a Corporate tittle through sponsorship program, own initiative program, and collaborated with internal Indofood group or external parties.c. Development concept for solve business issue in each division, in level related to consumer.d. Development competence and skill for all marketing and sales team under ISM group via training and workshop, coaching and sharing session, etc.e. Review and evaluation of business achievement ( volume, market share, growth) from each division in mid year and end of year. Overall, the goals in this position is how to escalate Indofood corporate value through consumer activation and how to support business activity for each division under ISM group in order to achieve the goals which has been determined.

Preparation , create concept , organizing, monitoring and controlling all marketing activities related to brand and consumer activation on the ground. Management mechanism built is to create synergy flow between internal teams (marketing & sales dept , creative design and Social Media ) with a third party (agency and event organizer)Brand and consumer activation that I've to do comprise of :a.Organizing events (music festival,sport,exhibition,bazaar,etc) , b.Development consumer engagement, c.Management direct selling, d.Management branding and merchandising, e.Design of Community Engagementf. Development design Point of Sales Material (POSM)g.Other activation (canvassing, market blitz, etc) so that through the activation of consumer is achieved the objective of to create brand awareness , brand image , and create demand product on the market .In addition, I was responsible in NEW DEVELOPMENT CHANNEL activation in places that have great market potential associated with a product that is in Apartments, Residential and Office area .And activation that I run includes Community Engagement and Community Empowerment for the internalization of the value product in the community through sustainable relationship. Essentially, my goal is brand activation can create a significant impact in the development of brand value and product demand in the market.

Preparation, manage, monitoring and control execution, and reporting all activities marketing in channel retail, cover traditional and modern outlet.Task and responsibilities that I did consist of : a. Manage activities for merchandising and branding outlet, comprise: a. Point of Sales material program (in store – out store) b. Plano gram / visibility productb. Create and development concept tactical trade program for outlet, comprise : Visibility program Selling in – selling out program Stock management program Availability programc. Manage and monitoring activities from merchandiser, take in : Plan and routing to outlet Work plan and call per day Distribution level of merchandising from coverage area Reporting call day to dayIn addition, I was responsible for developing direct sales through the channel community, through community development and community engagement. Work flow that I did comprise : a. Screening community (which is relevant with brand character) b. Involved and immersed in community c. Create demand product from community channel through promotion program d. Maintain sustainable relationship with communityFor all, the goal from my responsibilities is to create brand awareness, brand image, and impulse buying for product in outlet.

At Price Waterhouse Coopers (PWC) Indonesia, I underwent an internship program as part of my subject on campus. In this company, I was in the Tax division, especially in the Transfer Pricing services. My task and responsibilities during the internship program at this company are client assistance to create a Transfer Pricing documentation, comprise of : a. Analysis of inter-company transactions with related party and unrelated partyb. Analysis of the industry in the fields of business and the markets in which it is locatedc. Financial analysis based on the audit report concerning the Return on Investment and Return on Cost over the last 5 years.

As the President of the Student Executive Board (BEM) at the Faculty of Social and Political Sciences, Universitas Indonesia (FISIP UI), I spearheaded diverse initiatives aimed at enriching the academic and social environment. My tenure was marked by the successful orchestration of interdepartmental collaborations, the implementation of student welfare programs, and the advocacy of student interests at the university level. I also had the privilege of organizing national seminars that fostered discourse on pressing social issues, all while maintaining a transparent and inclusive governance approach that amplified student voices and participation. This leadership role honed my skills in project management, strategic planning, and stakeholder engagement.