Account Services, Producer
Greater Minneapolis-St. Paul Area
In a smaller agency, such as Sight (now Pointward) I got to wear many hats. The account services role included aspects of account management, project management, video production and animation development.Directed strategic marketing engagements across diverse teams, including client engagement, strategy and creative, technology, execution and fulfillment. Supported Business development initiatives for a variety of clients, including Fortune 500 corporations: Medtronic, Covidien/ev3, Boston Scientific, as well as Rollx Vans, Unitron, CVRx, and Synovis. Coordinated and managed all aspects of client engagement. Established and maintained budgets, timelines, client communications, and all resources, internal and external. Demonstrated strong leadership capabilities in marketing communication projects including nurturing campaigns, iPad applications, websites, 3D animation, video, trade advertising, marketing collateral, sales and physician training, direct mail, and social media.