Stewart Downey

Stewart Downey Email and Phone Number

Analytics Consultant, Consumer Insights Seeker, Customer-Centric Advocate @
Stewart Downey's Location
Portland, Oregon, United States, United States
Stewart Downey's Contact Details

Stewart Downey work email

Stewart Downey personal email

About Stewart Downey

I specialize in helping companies be customer-driven organizations through a data-centric approach with their business.I have extensive experience helping industry-leading brands, including Volvo Cars, iRobot, Google, Chevrolet, Meineke, and California Closets, optimize their ROI and efficiency through a greater understanding of their business, customers, and online user behavior.I lead business insights for key departments, initiate and lead large scale consumer insights initiatives that launch new digital products, establish frameworks, re-think brand surveys, and enhance reporting while also analyzing data, supporting measurement, managing teams, and working with senior management.My strong background in consumer insights includes analytics (business/marketing/product), market research (quantitative/qualitative), strategic thinking and planning (brand strategy/marketing/product) and a master's degree in New Media and Digital Marketing — I have a passion for understanding consumer behavior, data-driven decisions, and personal growth.Lastly, my unique perspective is what truly sets me apart and allows me to be an excellent problem solver and critical thinker. My 15+ years experience seeking and asking the “right” questions and then using creative thinking to implement the best solutions ensures I can quickly understand and support consumer and business needs.Specialties: Customer-Centric Marketing | Data-Driven Marketing | Leadership | Consumer Insights | Marketing Analytics | Market Research | Project Management | Team Management | Problem Solving | Critical Thinking | Strategic Thinking | Analysis | Brand Strategy | Digital Marketing | Digital Media | Google Analytics 360 Suite | BigQuery | SQL | Excel | Data Visualization | Tableau | A/B Tests | User Experience Research | NPS | E-Commerce | Data Governance

Stewart Downey's Current Company Details
DWNY Analytics

Dwny Analytics

Analytics Consultant, Consumer Insights Seeker, Customer-Centric Advocate
Stewart Downey Work Experience Details
  • Dwny Analytics
    Analytics Consultant
    Dwny Analytics Mar 2023 - Present
    As a consultant, I am helping companies become more customer-centric through a greater understanding of consumer behavior with enhanced data collection, analysis, and reporting and optimized multi-channel marketing that supports actual consumer needs and behavior.
  • Sabbatical
    Sabbatical — Seeking New Ideas, Knowledge, & Experiences
    Sabbatical Mar 2022 - Feb 2023
    Minnesota, Us
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  • Irobot
    Principal Business Analyst — Product Services
    Irobot Jan 2021 - Jan 2022
    Bedford, Massachusetts, Us
    I led business insights for the newly launched Product Services division at iRobot including a first-of-its-kind Robot-as-a-Service subscription program for the Roomba robot vacuum cleaner as the new sales program grew exponentially from early pilot to a major DTC program. I also supported other eCommerce attachment and subscriptions services within the new division.• Developed, implemented, and managed a new framework for optimizing business performance through high growth that focuses on 1) KPIs per stage of the lifecycle (from acquisition and sales to satisfaction and engagement to retention and churn), 2) supporting secondary metrics, and 3) levers that move these metrics• Worked across business functions (marketing, operations, fulfillment, research, etc.) and media channels (social, app, email, other digital, etc.) with a holistic view to ensure campaigns, strategies, and studies work together to improve overall business insights and performance while growing our customer base and sales to repeat customers
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  • Volvo Cars
    Analytics Lead — Care By Volvo Subscription E-Commerce Product
    Volvo Cars Oct 2019 - Oct 2020
    Göteborg, Se
    I led digital product analytics for Volvo’s first eCommerce sales program, a car subscription service, as it grew from 1 to 5 markets across Europe and the US.• Developed and implemented analytics strategies in a scalable manner that set the base for a fast-growth insight-driven team• Produced insights for user flow optimization including insights that shifted Care by Volvo’s online sales model to an in-stock car focus• Instituted a new continuous “test and learn” process, using various research and validation methodologies, that ensured optimal growth of the product while maintaining alignment with evolving business goals• Initiated and implemented a Machine Learning process for digital product optimization based on connecting early funnel on-site user activity with off-site customer sales data, which raised the organization’s user journey insights and optimization opportunities to new heightsTools: Google Analytics, BigQuery, SQL, Google Tag Manager, Data Studio, Tableau, Excel, Slack, and more
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  • Volvo Cars
    Analytics Manager — Global Marketing
    Volvo Cars Apr 2018 - Oct 2019
    Göteborg, Se
    I worked closely with global and local marketing teams as well as media partners to ensure marketing is consumer-focused and data-driven. I led projects that established best practices with measurement globally and supported markets with consumer insights and marketing analytics projects and pilots. • Led the development and implementation of a global marketing measurement framework and naming convention with internal stakeholders and our media agency partners to ensure marketing focuses on business goals and KPIs increasing the efficiency and effectiveness of campaigns and measurement throughout the funnel.• Initiated and led the development of a revised brand tracker study with a cross-functional team to help Volvo understand how marketing campaigns impact brand KPIs, including NPS, for more customer-centric optimizations.• Led the evaluation of marketing performance tools to find tools that best support market needs with ROI, Attribution, Channel Mix and more.• Supported market needs with analytics, tagging, dashboards, attribution, data governance, etc.Tools: Datorama, Tableau, Google Analytics, BigQuery, SQL, Google Tag Manager, Data Studio, Funnel, Excel, and more
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  • Xivic, Inc.
    Marketing Data Analyst
    Xivic, Inc. May 2016 - Apr 2018
    Calabasas, California, Us
    As the digital agency's lead analyst when it was named to Inc. 5000's 2017 list of Fastest-Growing Companies in America, I worked closely with the Search Marketing (SEO and SEM), UX, and Web Development teams to: • Optimize marketing of digital products for national brands through a greater understanding of online user behavior and digital marketing channel performance gained from periodic and ad hoc reporting on the national, market, and franchise level as well as deep dives, A/B tests, and usability tests.• Streamline and enhance PPC and SEO reporting and processes with automation and data visualization to connect multiple data sources for analysis to generate greater consumer insights while increasing team productivity.• Incorporate ROI and Cost Per Acquisition (sale/lead) into reporting for a better understanding of provided marketing value for performance evaluation and optimization.• Define and implement measurement and tracking strategies for the clients' digital products.• Ensure all marketing efforts and channels are integrated and working together at optimal performance by working closely with clients. Clients: Meineke, Driven Brands, California Closets, Umami Burger, PS Business Parks and more Tools: Google Analytics, Flurry, Adwords, Search Console/Webmaster Tools, Conductor Searchlight, SEMrush, Excel, Google Sheets, Google Trends, Marchex, Google My Business, Active Collab, and many more ----Xivic is a team of big thinkers offering the best in digital product development and search experience marketing. With our expertise spanning design and technology, we harness the power of your brand to create products and experiences that elevate your business — from awareness to engagement to revenue.
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  • Beppy Books
    Digital Marketing Manager & Product Developer
    Beppy Books Jan 2015 - Jan 2018
    • Published a picture book and created an interactive website for marketing support of the book while in graduate school to further develop my digital marketing skills and expertise.• Designed the website and marketing materials and managed the development of the website while assisting with basic web development (HTML/CSS).• Initiated and implemented a tracking and measurement plan for the site (Google Analytics/Google Tag Manager).• Managed marketing of the book and site — SEM and SEO.----Beppy Books is a small children's book publishing company launched in 2015 with a mission to create and support media that encourages children to find happiness within themselves through acceptance, appreciation, and celebration of what makes them such unique individuals.
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  • Netpop Research, Llc
    Project Manager - Online Market Research & Digital Product Development
    Netpop Research, Llc Mar 2013 - Jun 2014
    San Francisco, California, Us
    MARKET RESEARCH• Managed large-scale quantitative and qualitative digital media research projects for Fortune 500 companies.• Led highly successful market research projects that identified market opportunities, established brand positioning, analyzed customer and partner satisfaction, determined digital trends, and evaluated consumer attitudes (including NPS) and brand awareness.• Supervised multidisciplinary teams that include 3-10 employees and interns, 1-3 developers, and 1-30 translators through the creation, design, quality control, data collection, and data coding and analysis of multinational and multilingual online surveys (30+ countries; 30+ languages).• Worked closely with clients, agencies, and partners to implement research projects in the most effective and secure manner.• Analyzed data and open-ended responses from online surveys.• Created surveys for a new research platform: PublisherRoundtable.com. Research Methodologies: Online Surveys, Phone Interviews, and Online Focus Groups.Research Subjects: Online Advertising, Online User Behavior, Digital Products, and Interface Design and Optimization, Small Business Marketing, and more Clients: Google, GM, Disqus, VigLink, and more PRODUCT DEVELOPMENT• Co-led an internal agile team that worked with developers and partners to create a collective intelligence small business research web application that powers both PublisherRoundtable.com and NetpopSMB.com.• Co-managed the design of the website NetpopSMB.com. ----NetPop is a leading market research and strategy consulting firm that specializes in understanding the use and perceptions of digital products and services, including online advertising platforms, e-commerce, and digital applications.
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  • Goodby, Silverstein & Partners
    Cultural Strategist - Advertising & Brand Strategy
    Goodby, Silverstein & Partners Feb 2010 - Jul 2011
    San Francisco, California, Us
    Developed and executed tailored market research methodologies designed to educate the agency and clients on campaign strategies and target markets.• Produced, filmed, and edited qualitative research projects and PR videos, including ethnographic films, man-on-the-street interviews, brand collaboration videos, and more.• Managed an intern and the department’s production assets — digital and physical. Clients: Comcast, Cheetos, Chevrolet, Foster Farms, Haagen Dazs, HP, Intuit, Sierra Mist, Nintendo, and YahooProject reel @ vimeo.com/stewartdowney ----Goodby Silverstein & Partners is an award-winning creative advertising agency based in San Francisco that offers design, brand strategy, market research, analytics, and production services.
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  • History Channel, A&E, Bravo, Disney, Cbs And More
    Assistant Cameraman & Cameraman - Tv And Film Production
    History Channel, A&E, Bravo, Disney, Cbs And More 2005 - 2009
    While working in Television and Film production was a great experience where I was first introduced to one-on-one research-based interviews and thoroughly trained in how to ask the "right" questions, it ultimately led me to pursue a more analytical and strategic career. However, I find creativity, which this job helped me develop along with my work ethic, is critical to being a great manager, analyst, and/or researcher since you need to know how to change your perspective around problems to truly find the answers hidden in the data and then shift your view again to be able to present the consumer insights in a relatable format to the stakeholders. • Filmed over 1,000 on-camera interviews that created the narrative of reality TV shows and documentary films. This is when I became fascinated with understanding human behavior and started my study of why people make the choices they make. Productions: Gene Simmons Family Jewels, Cities of the Underworld, Millionaire Matchmaker, Disney Promos, California State of Mind: The Legacy of Pat Brown, and more

Stewart Downey Skills

Strategic Thinking Project Management Project Planning Market Research Qualitative Research Project Development General Problem Solving Management Online Advertising Digital Marketing Product Development Web Development Google Analytics Digital Media Online Marketing Marketing Brand Strategy Entrepreneurship Data Analysis Interactive Marketing Digital Project Management Digital Product Development Creative Strategy Creative Direction Creative Design Microsoft Office Microsoft Excel Adobe Creative Suite Video Production Editing Photoshop Final Cut Pro Social Media Marketing Web Applications E Commerce Digital Strategy Marketing Strategy Html Css Research Analysis Google Tag Manager Employee Management Strategic Planning Consumer Insight Television Google Webmaster Tools

Stewart Downey Education Details

  • University Of Denver
    University Of Denver
    New Media And Internet Marketing
  • The University Of Alabama
    The University Of Alabama
    Marketing And Telecommunication & Film

Frequently Asked Questions about Stewart Downey

What company does Stewart Downey work for?

Stewart Downey works for Dwny Analytics

What is Stewart Downey's role at the current company?

Stewart Downey's current role is Analytics Consultant, Consumer Insights Seeker, Customer-Centric Advocate.

What is Stewart Downey's email address?

Stewart Downey's email address is sd****@****bot.com

What is Stewart Downey's direct phone number?

Stewart Downey's direct phone number is +191383*****

What schools did Stewart Downey attend?

Stewart Downey attended University Of Denver, The University Of Alabama.

What are some of Stewart Downey's interests?

Stewart Downey has interest in Children, Civil Rights And Social Action, Environment, Poverty Alleviation, Human Rights, Arts And Culture.

What skills is Stewart Downey known for?

Stewart Downey has skills like Strategic Thinking, Project Management, Project Planning, Market Research, Qualitative Research, Project Development, General Problem Solving, Management, Online Advertising, Digital Marketing, Product Development, Web Development.

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