Stewart Laing

Stewart Laing Email and Phone Number

Director Of Development at Yellowcom @ Yellowcom
Stewart Laing's Location
United Kingdom, United Kingdom
Stewart Laing's Contact Details

Stewart Laing personal email

n/a

Stewart Laing phone numbers

About Stewart Laing

Driving growth for a number of organisations for over 20 years. Achieved through the development and implementation of innovative marketing and digital strategies that have delivered organisational objectives.Currently working in interim roles with Yellowcom as Director of Development to help drive growth and Heriot Watt University to develop the strategy for online learning at scale.In my previous interim role at Innovation Digital I was responsible for establishing sales and marketing processes, defining their core proposition and increasing their pipeline by 42%.Recently I was responsible for driving student recruitment growth in excess of 35% at a leading University and establishing Scotland as the leading UK location for inward investment.

Stewart Laing's Current Company Details
Yellowcom

Yellowcom

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Director Of Development at Yellowcom
Stewart Laing Work Experience Details
  • Yellowcom
    Director Of Development
    Yellowcom Feb 2019 - Present
    Glasgow, Scotland, Gb
    Development Director - Focused on helping the business develop and to drive growth. Development of the management team. Develop and implement marketing strategy.
  • Heriot-Watt University
    Interim Project Manager
    Heriot-Watt University Oct 2018 - Oct 2019
    Edinburgh, Gb
    Working with Heads of School and academic leads to conduct a review of undergraduate and post graduate degree programmes. The objective was to identify under performing programmes which should be discontinued and to identify new degree programmes which could be introduced. To develop the strategy for online learning at scale for Heriot Watt.Developed value proposition and marketing strategy for Graduate Apprenticeships and Professional Education at Heriot Watt University to enable the University to achieve growth targets. Introduction of a CRM system to help manage the sales process and customer management.
  • University Of Edinburgh Information Services Group
    Interim Project Manager - Online Learning
    University Of Edinburgh Information Services Group Feb 2017 - Aug 2018
    Edinburgh, Scotland, Gb
    Develop a sustainable growth strategy to increase online degree students from 2,500 to 10,000.Identify key initiatives and projects to be implemented to enable Schools and Colleges to achieve growth targets. Develop strategy for online learning at scale informed by market insight. Identify new programmes, develop market proposition and launch plan.
  • Innovation Digital
    Interim Sales And Marketing Director
    Innovation Digital Mar 2016 - Jan 2017
    Glasgow, Strathclyde, Gb
    Established sales and marketing processesDefined the core proposition Increased the pipeline by 42%.Implemented client development planning process
  • Glasgow Caledonian University
    Director Of Marketing And Communications
    Glasgow Caledonian University Feb 2012 - Dec 2015
    Glasgow, Strathclyde, Gb
    To drive growth in university income through increasing UK and International student numbers and commercial public and private sector partnerships.
  • Scottish Development International
    Marketing And Services Director
    Scottish Development International Oct 2005 - Feb 2012
    Glasgow, Glasgow City, Gb
    Responsibility for growing foreign direct Investment from global markets and increasing international trade of Scottish businesses. Key markets include USA, Asia & EMEA. Remit also covers Product Management, Digital Channels, and Talent Scotland.
  • Parallel 56
    Marketing Director
    Parallel 56 May 2002 - Oct 2005
    Head of marketing practice within a management consultancy.Over the last 2 years I have grown the marketing practice by 23% through developing and delivering new business with blue chip clients in the private and public sectors. - Increased broadband coverage in Scotland from 53% to 93% in 9 months for Scottish Executive through the development and launch of Broadband for Scotland (£6m project)- Development of a strategy for a new industry portal for the Industrial and Power Association- Development of new Performance management framework for Scottish Executive - Development of marketing strategy for West Lothian Partnership to attract business to the area- Research strategy development for launch of 3G technology for 3 - International sales and marketing strategy for new insurance business
  • Scottishpower
    Ebusiness Director
    Scottishpower 2000 - 2002
    Glasgow, Scotland, Gb
    - Delivery of the UK’s first dynamic e-billing solution for a utility- Team of 12 managing technology, operations and marketing reporting to MD- £15m turnover in less than 2 years. (Energy)- Strategic partnerships with MSN and the Royal Bank of Scotland- Implementation of Multi-media contact centre to deliver one point of contact- Led cross divisional team to develop CRM strategy across business units- New business model development that included potential ‘killer’ applications
  • Scottishpower
    Head Of Marketing
    Scottishpower 1995 - 2000
    Glasgow, Scotland, Gb
    Responsible for developing and implementing the strategy to exploit the opportunities of market deregulation while protecting the existing high value customer base. I delivered the highest number of new customers and the industries best retention rates.- Development and implementation of Customer Relationship Management strategy- Spear headed customer segmentation and value model to improve return on investment- Developed retention and acquisition strategy for competitive market (£15m budget)- Drove forward NPD strategy with successful new product introductions for high value customers- Responsibility for Brand development- Developed marketing leading team of 35 reporting to Managing Director - Successfully acquired 1 million customers through integrated multi-channel strategy- Development of strategic partnerships with AA and Sainsburys

Stewart Laing Skills

Marketing Strategy New Business Development Marketing Communications Strategy Business Strategy Business Development Integrated Marketing Digital Marketing Change Management Management Crm Strategic Partnerships Marketing Segmentation Digital Strategy Management Consulting Brand Development E Commerce Brand Management Product Development Product Management Cross Functional Team Leadership International Marketing Leadership Project Management Market Research Business Planning Entrepreneurship Mergers And Acquisitions Budgets Start Ups Direct Marketing Email Marketing International Business Customer Relationship Management

Stewart Laing Education Details

  • University Of Strathclyde
    University Of Strathclyde
    General

Frequently Asked Questions about Stewart Laing

What company does Stewart Laing work for?

Stewart Laing works for Yellowcom

What is Stewart Laing's role at the current company?

Stewart Laing's current role is Director Of Development at Yellowcom.

What is Stewart Laing's email address?

Stewart Laing's email address is st****@****t.co.uk

What is Stewart Laing's direct phone number?

Stewart Laing's direct phone number is +44 131 650*****

What schools did Stewart Laing attend?

Stewart Laing attended University Of Strathclyde.

What skills is Stewart Laing known for?

Stewart Laing has skills like Marketing Strategy, New Business Development, Marketing Communications, Strategy, Business Strategy, Business Development, Integrated Marketing, Digital Marketing, Change Management, Management, Crm, Strategic Partnerships.

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