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Driving growth for a number of organisations for over 20 years. Achieved through the development and implementation of innovative marketing and digital strategies that have delivered organisational objectives.Currently working in interim roles with Yellowcom as Director of Development to help drive growth and Heriot Watt University to develop the strategy for online learning at scale.In my previous interim role at Innovation Digital I was responsible for establishing sales and marketing processes, defining their core proposition and increasing their pipeline by 42%.Recently I was responsible for driving student recruitment growth in excess of 35% at a leading University and establishing Scotland as the leading UK location for inward investment.
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Director Of DevelopmentYellowcom Feb 2019 - PresentGlasgow, Scotland, GbDevelopment Director - Focused on helping the business develop and to drive growth. Development of the management team. Develop and implement marketing strategy. -
Interim Project ManagerHeriot-Watt University Oct 2018 - Oct 2019Edinburgh, GbWorking with Heads of School and academic leads to conduct a review of undergraduate and post graduate degree programmes. The objective was to identify under performing programmes which should be discontinued and to identify new degree programmes which could be introduced. To develop the strategy for online learning at scale for Heriot Watt.Developed value proposition and marketing strategy for Graduate Apprenticeships and Professional Education at Heriot Watt University to enable the University to achieve growth targets. Introduction of a CRM system to help manage the sales process and customer management. -
Interim Project Manager - Online LearningUniversity Of Edinburgh Information Services Group Feb 2017 - Aug 2018Edinburgh, Scotland, GbDevelop a sustainable growth strategy to increase online degree students from 2,500 to 10,000.Identify key initiatives and projects to be implemented to enable Schools and Colleges to achieve growth targets. Develop strategy for online learning at scale informed by market insight. Identify new programmes, develop market proposition and launch plan. -
Interim Sales And Marketing DirectorInnovation Digital Mar 2016 - Jan 2017Glasgow, Strathclyde, GbEstablished sales and marketing processesDefined the core proposition Increased the pipeline by 42%.Implemented client development planning process -
Director Of Marketing And CommunicationsGlasgow Caledonian University Feb 2012 - Dec 2015Glasgow, Strathclyde, GbTo drive growth in university income through increasing UK and International student numbers and commercial public and private sector partnerships. -
Marketing And Services DirectorScottish Development International Oct 2005 - Feb 2012Glasgow, Glasgow City, GbResponsibility for growing foreign direct Investment from global markets and increasing international trade of Scottish businesses. Key markets include USA, Asia & EMEA. Remit also covers Product Management, Digital Channels, and Talent Scotland. -
Marketing DirectorParallel 56 May 2002 - Oct 2005Head of marketing practice within a management consultancy.Over the last 2 years I have grown the marketing practice by 23% through developing and delivering new business with blue chip clients in the private and public sectors. - Increased broadband coverage in Scotland from 53% to 93% in 9 months for Scottish Executive through the development and launch of Broadband for Scotland (£6m project)- Development of a strategy for a new industry portal for the Industrial and Power Association- Development of new Performance management framework for Scottish Executive - Development of marketing strategy for West Lothian Partnership to attract business to the area- Research strategy development for launch of 3G technology for 3 - International sales and marketing strategy for new insurance business -
Ebusiness DirectorScottishpower 2000 - 2002Glasgow, Scotland, Gb- Delivery of the UKs first dynamic e-billing solution for a utility- Team of 12 managing technology, operations and marketing reporting to MD- £15m turnover in less than 2 years. (Energy)- Strategic partnerships with MSN and the Royal Bank of Scotland- Implementation of Multi-media contact centre to deliver one point of contact- Led cross divisional team to develop CRM strategy across business units- New business model development that included potential killer applications -
Head Of MarketingScottishpower 1995 - 2000Glasgow, Scotland, GbResponsible for developing and implementing the strategy to exploit the opportunities of market deregulation while protecting the existing high value customer base. I delivered the highest number of new customers and the industries best retention rates.- Development and implementation of Customer Relationship Management strategy- Spear headed customer segmentation and value model to improve return on investment- Developed retention and acquisition strategy for competitive market (£15m budget)- Drove forward NPD strategy with successful new product introductions for high value customers- Responsibility for Brand development- Developed marketing leading team of 35 reporting to Managing Director - Successfully acquired 1 million customers through integrated multi-channel strategy- Development of strategic partnerships with AA and Sainsburys
Stewart Laing Skills
Stewart Laing Education Details
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University Of StrathclydeGeneral
Frequently Asked Questions about Stewart Laing
What company does Stewart Laing work for?
Stewart Laing works for Yellowcom
What is Stewart Laing's role at the current company?
Stewart Laing's current role is Director Of Development at Yellowcom.
What is Stewart Laing's email address?
Stewart Laing's email address is st****@****t.co.uk
What is Stewart Laing's direct phone number?
Stewart Laing's direct phone number is +44 131 650*****
What schools did Stewart Laing attend?
Stewart Laing attended University Of Strathclyde.
What skills is Stewart Laing known for?
Stewart Laing has skills like Marketing Strategy, New Business Development, Marketing Communications, Strategy, Business Strategy, Business Development, Integrated Marketing, Digital Marketing, Change Management, Management, Crm, Strategic Partnerships.
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