While the industry may force us all to go it alone from time to time, that's not how great work gets made. So when the opportunity arrived to launch my own consultancy, the philosophy I've always believed in became the mission I put forward: "From strategy to creative, brand to demand, content development to service design, Let's Make Stuff works with like-minded doers and dreamers to bring smart, effective, irresistible solutions to life."

Loved the challenge of helping MRM Princeton transform into the network's center of excellence for health and wellness. At MRM for Health, I was responsible for inspiring, overseeing, and elevating the work of an evolving creative department in the crafting, developing, and optimizing of game-changing brand experiences for HCP and DTC audiences across the spectrum of health on behalf of some of the world's leading healthcare companies.Highlights included evolving Magne B6 from magnesium supplement to mental health brand with our global “Bring Out Your Strong” platform, fostering greater urgency for meningitis B vaccination via our “72 Hours of Chaos” virtual outbreak, and helping MRM gain recognition as a top healthcare agency in the prestigious MM+M Agency 100 list two years running.

The best job is one that lets you learn something new every day. That was life at Atmosphere, where I was responsible for the evolving creative output of a full service digital marketing agency. From the proven effective to the newly emerging, we tested the boundaries of everything from cross-channel marketing communications to digital programs & platforms to retail & environmental experiences. Highlights included branding the next great global city through the launch of the Dubai digital platform, delivering an innovative new way to view the Winter Olympics with the Visa 360 App, bringing the digital customer experience to Citibank's U.S. retail branches and showing just how easy it is to print on the go through a series of delightfully absurd HP Mobile Printing Tutorials.

During my first two years at Atmosphere, I led creative efforts for key agency clients across digital channels and platforms, including brand campaigns, social media initiatives, websites, mobile experiences, online advertising and CRM.Highlights included WhereDoYouLive.com, an e-commerce marketing experience that helped AT&T convey network superiority thru an online souvenir store, helping Citi relaunch its Citi Never Sleeps mantra to a global audience and translating Bud Light’s Dude campaign into the digital realm.

For me, this is where things started to get more integrated—and, consequently, more interesting. As ACD at Ogilvy, I guided cross-channel creative efforts for such clients as American Express, SAP and AT&T Wireless, overseeing the work of junior and senior-level creative teams.Highlights included launching the American Express OPEN brand in 2001; contributing to Amex’s renowned Official Card and Seinfeld & Superman campaigns; leading the development of the 360-degree marketing effort for the first two years of the Tribeca Film Festival; and guiding the integrated creative efforts for OPEN’s marketing partnerships with reality TV shows Blow Out, The Restaurant, and Queer Eye for the Straight Guy.

During my time at DDB, I rose from Senior Copywriter to Associate Creative Director, guiding creative efforts and overseeing the work of junior and mid-level creative teams on key agency accounts.Highlights included contributing to the launch campaign for Amtrak’s Acela service; creating, developing, producing and overseeing the 240-spot Radio Bermuda programming platform; and the development of the Reuters Interactive Print campaign, a B2B initiative featuring a compelling lift-the-flap mechanic.

Learned writing is rewriting and that good is the enemy of great while working at different agencies at the start of my career on such varied accounts as Genesee Brewing Co., Hershey Pasta Group, Kidder/Peabody, Leica, The Millennium Hilton, Perrier Group of America, Saucony, U.S. Gold Video Games, and WNBC-TV.