Stewart Le Bon Email and Phone Number
I create solutions & superior quality offers whilst helping others to achieve their potential. My 20+ years professional journey in product development, negotiations & distribution has provided me the opportunity to work with & develop the common thread in all organisations & transactions – people, to achieve amazing results.I continue to follow my dreams & immerse myself in roles which provide personal connection & challenge. I am well experienced in culturally diverse & highly demanding environments, able to harness individuals to deliver team aligned goals and succeed.I have honed my contingency planning, am able to transition with speed & manage change at both strategic & operational levels across a business. I solve problems as & when they arise & move quickly onto the next opportunity.I am a strong, yet fair negotiator who is well versed in multimillion-dollar closes, an adept influencer & build business & personal connections concurrently.Distribution is an innate passion of mine & has been a key focus of my career. I am well experienced in all aspects of the product life cycle, from development > launch > review & adjust & pivot distribution & pricing mechanics if required. My passion lies in delivering consistent quality every time to demanding consumers.In my own time away from the office, you will find me exploring cultures, places & people whilst quenching my thirst for new adventures. Surfing, exploring, hiking, golf, fishing, my outdoor activities ground & prepare me for the next opportunities to grow & improve.I am a lifelong learner, designing improved ways of working, challenging the status quo & ready for my next challenge… bring it on!Specialities:Commercial Focus | Forecasting | Key Account Management | Trading Term & Contract Negotiation | Trade Development | Budget Management | Coaching & Development | CRM | Integrated Trade & Brand activation | Business Performance Reviews | Customer Segmentation | Trade marketing | Customer Engagement | Team & People Leadership | Stakeholder Engagement | Employee Change Communication | Stakeholder Management
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Chief Executive OfficerNerada Tea Apr 2023 - Present -
Project ManagerNerada Tea Dec 2022 - Apr 2023Reporting to the Chairman and responsible for identifying and developing RTM channels, relationship management and managing risk. Developed marketing & positioning strategies whilst working closely with R&D/ plant team to develop extracts, aromas & other tea derivatives (ie L-Theanine, caffeine and polyphenols) -
Head Of Sales & MarketingBritish American Tobacco Mar 2019 - Nov 2021London, Gb• Developed the marketing strategy, establishing core investment fundamentals, improved trade servicing model & set a clear path to sustainable growth.• Successfully led & supported the Sales & Marketing Team to deliver the commercial results whilst shaping the future operation through innovative initiatives & improved ways of working• Launched consecutive, successful new products building a sustainable portfolio and delivering +7% share growth.• Established the Learning & Development pathway ensuring successful trade execution whilst expanding field execution resources rapidly.• Reduced customer credit by 70% within 18 months ensuring improved hygiene & discipline, reducing customer credit reliance & improving BAT's commercial risk.• Reduced marketing investment and trade rebates by 40% through commercial rationalization and trade margin management. -
Head Of Business DevelopmentBritish American Tobacco Jan 2018 - Mar 2019London, Gb• Initiated portfolio solutions, pricing initiatives & trade investment strategies which were subsequently deployed by sales team improving customer engagement and consumer activation.• Developed Trading Agreements for customer channels & supported the execution in targeted customers in strategic locations• Improved trade servicing capability, increasing field team by 60% which delivered controls and influence in 100% of Districts nationally.• Launched new products and trade initiatives that increased volume by 28% YoY -
South Pacific Marketing Operations ManagerBritish American Tobacco Apr 2017 - Jan 2018London, Gb• Redesigned the Route to Market model in Samoa launching a direct store delivery model that ensured supply efficiency to 900+ outlets Nationally.• Established the Sales & Operational planning (internal business forums) ensuring monthly plans and activity reviews were embedded in the business across all South Pacific markets.• Revised the Trade execution focus in Solomon Islands ensuring executional excellence and market impact in all Provinces.• Extensive capability building of local teams to ensure winning execution in market• Expanded the Samoan geographical Trade servicing that delivered +8% volume growth in 3 months. -
National Account ManagerBritish American Tobacco Feb 2015 - Apr 2017London, Gb• Launched account strategies that delivered YoY volume and share growth across a network of 240 retail outlets Nationally• launched 19 new product lines and POP initiatives to educate and engage retailers and improve in-store presence• managed significant National discount and trade rebate budgets effectively• grew the Roll your Own segment by 12% Nationally in close collaboration with Brand Team and fellow Business Managers -
Business ExecutiveBritish American Tobacco Jan 2013 - Feb 2015London, Gb• Develop & execute account plans with joint KPI objectives that deliver volume, profit & share• Manage the Channel promotional program, conduct regular evaluations of effectiveness & adapt as required to ensure ROI.• Accurately forecast Channel discounting & associated volume uplifts & supply chain impacts to ensure required stock is in appropriate State DCs.• Responsible for Independent Channel's budget management which was delivered successfully• Facilitate BATA’s Quarterly Business Review process – ensuring Trade &Marketing Finance departments are clearing aligned on key deliverables, all budgets & latest estimates meet corporate expectations.• Generate innovative business building opportunities – store level targeting of incremental investment, retailer engagement, innovative Go To Market plans• Build cycle activities & roll out to the National Field ensuring consistency in execution to leverage store level influence. -
Project Executive - Plain PackagingBritish American Tobacco Apr 2012 - Jan 2013London, Gb• Developed and delivered tailored solutions to retailers to assist them to continue to navigate and manage their tobacco category in-store. Solutions included: navigational stickers, outlet level receipt solutions, inventory management solutions.• Managed the stock pick up, processing and crediting of over 25,000 trading accounts & resulted in BATA’s approach widely recognised as best in industry• Reviewed the internal operations of the National Field during the transition period & revised the core tasks required to remove complexity in-store. -
Trade Development ExecutiveBritish American Tobacco Apr 2011 - Apr 2012London, Gb• Developed and executed first to market, electronic merchandising solutions in a major National Grocery Account to drive category management efficiencies, deliver real time data & increase BATA’s category management capability at store level.• Managed 3PL to ensure delivery of the project on-time & within budget.• Developed Phase 2 of this project encompassing the execution plan for BATA’s business partners.• Developed first to market, electronic POP communication devices to deliver virtual customer relationship management & educate and incentivise retailers to improve store practices. -
Horeca Vending Manager (Qld/Nsw/Act)British American Tobacco Jan 2009 - Apr 2011London, Gb• Attained benchmark for National On-Premise manager status in 2010 and 2011 and provided mentoring and coaching assistance to inter-state colleagues whilst delivering NSW/ACT & personal results.• Established and fostered relations with industry groups including QHA, AHA and Clubs QLD to improve BATA’s industry profile.• Leveraged relationships and whilst managing Key Accounts including Spirit Hotels (National), Merivale, Tabcorp, Riversdale, McGuires, Wellers, Drinx and NLG to improve Business Partner whilst increasing BATA’s ROI.• By setting stretch goals and empowering sales team to achieve we increased annual sales turnover by $13m in 2010.• Tailored individual development and career plans for all direct reports focusing on succession planning and autonomous progression responsibility enhancing the performance based team culture.• Facilitated a lead role in the Vending restructure in 2010/11 delivering individual assessments & impact discussions to impacted employees -
Horeca Business DevelopmentBritish American Tobacco Sep 2007 - Jan 2009London, Gb• Attained 45 new trading accounts in 2008 to increase territory volume by 7% & successfully managed 290 customers to deliver strong results vs KPIs.• Grew territory market share by 7% within 10 months of commencing role.• Developed a field performance appraisal tool to assist line managers in identifying key development opportunities with direct reports via in-field observation.
Stewart Le Bon Education Details
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University Of Southern QueenslandMarketing / Hr -
Marist College Ashgrove
Frequently Asked Questions about Stewart Le Bon
What company does Stewart Le Bon work for?
Stewart Le Bon works for Nerada Tea
What is Stewart Le Bon's role at the current company?
Stewart Le Bon's current role is People focused | Commercially astute | Explorer | Customer centric.
What schools did Stewart Le Bon attend?
Stewart Le Bon attended University Of Southern Queensland, Marist College Ashgrove.
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