Sthephanie Elias Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

• Actively manage and grow our current business and brand loyalty by analyzing customers’ needs and offering them effective solutions and meaningful advice for their day-to-day operations. • Facilitate communication between our clients and Digitech’s structure (Finance, Retention, Sales, and Top Management) to ensure that the services and initiatives are delivered on time, balancing both company goals and client expectations. • Collaborate in marketing initiatives, including creating the monthly newsletter, product news, website updates, and analyzing the performance data.

Santo Domingo, Dominican Republic

• Along with the Marketing Director, managed the product portfolio, including the value proposition, pricing, and customer acquisition strategy.• Monitored and analyzed national and international market trends, product performance (sales, revenue, usage, cross-sales, and customer feedback), pricing models, competitors, budgets, and other metrics, from multiple sources (BI, P&L, industry reports, market research, etc.) • Created and deployed product documentation, user manuals, scripts, sales tools, and training to Sales and Customer Service teams.• Worked closely with the Design, Engineering, Business Intelligence, Sales, Finance, and Operations teams to support the execution of the product strategy from concept to launch, including product requirements, QA testing, training, and launching. • Worked with the Advertising and PR teams to create compelling messages, ensuring brand consistency within all communication channels (website, social media, email marketing, telemarketing, press, and POP).Key achievements:• Worked in the development and implementation of +15 projects, including e-Commerce, contactless payments, recurring payments, mobile POS, and others, in partnership with some of the industry's top players (Mastercard, Visa, Shopify, and PayPal).• Contributed to increasing the customer lifetime value and retention rate (up to +70%) and customer base (+50% market share, up to 18% YoY growth).

Santo Domingo, Dominican Republic

• Supported the checking accounts and insurance product divisions with product management, including segmentation, pricing, offers, procedures, sales incentives, and telemarketing campaigns. • Performed all the required analytical tasks, including KPI / KBI follow-up, periodical reports, dashboards, and competitive analysis, providing timely insights and recommendations. • Created clear and concise communication pieces and supported the department’s promotional initiatives, ensuring our products’ mastery by all the service agents nationwide.

Certificate, Digital Marketing Management

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing, Summa Cum Laude