Shane Thomas Email & Phone Number

Westerville, Oh, Us

Perfect The Craft is a business-to-business manufacturer of specialty keepsake items by utilizing a rapid prototyping methodology which allows for short production runs and rapid turnaround. Every item is crafted specifically for each client in a way that highlights the individual personalities and essence of their businesses. The products developed through this process can help your customers or employees develop emotional bonds with your brand or experience by helping them remember what makes your brand special to them. Throughout this entrepreneurial journey, I've honed strategic planning, innovation, and client relationship management skills.

Columbus, Oh, Us

In my current role, I provide executive leadership across all facets of the eCommerce function. I functionally operate as CDO / VP eCommerce, serve as a key member of the Executive Leadership Team, manage a team of 3, full P&L and budgeting ownership, direct omnichannel strategy, and lead digital transformation efforts. I brought structure, stability, motivation, and innovation to the organization’s digital efforts. I course-corrected struggling enterprise projects focused on launching a new website, revamping email program, implementing Magento 2, and expanding the $100M company’s reach to 3rd party marketplaces.Highlights of my accomplishments include:• Overcame major obstacles to build and launch a new website from the ground up, replacing an obsolete 12-year-old website.• Improved conversion rate 3x which contributed to a 51% increase in revenue.• Increased inbound sales call center volume by 20%.

Philadelphia, Pennsylvania, Us

I transformed all aspects of eCommerce spanning customer experience, website user experience and omni-channel integration touchpoints. Here, I operated at the VP-level, worked directly with CEO and C-Suite leadership, and implemented changes that fundamentally improved the way the organization did business. I orchestrated and led enterprise projects within supply chain, merchandising, ecommerce platform, fulfillment, analytics and reporting. I directed a team of 13, was responsible for $120M in revenue, and ultimately propelled the company to Top 100 seller status on Amazon.Highlights of my accomplishments include:• Influenced CEO to change online pricing structure. Recommended new, simplified pricing strategy still in place today.• Navigated website through challenges and increased traffic stemming from the Covid19 pandemic.• Rebuilt and streamlined online catalog of 75K items driving profitability up 20%.

Lititz, Pa, Us

I was selected to manage high-level, at-risk client accounts from $15M to $1B+ in annual revenue. In this role, I course-corrected damaged client relationships, partnering with client C-Suite executives and rebuilding trust. I significantly increased overall revenue and introduced best practices. I sparked client account growth and optimized clients’ digital efforts. Portfolio included King Arthur Flour, Bob’s Discount Furniture, le Creuset, giftbaskets.com, Spencer’s and Old Farmer’s Almanac. Additionally, I coached and trained new hires and clients.Highlights of my accomplishments include:• Forged deep customer relationships and built up a network within the industry.• Maintained a 96% client retention rate and 85 NPS.• Surpassed clients’ ROI and revenue targets as well as maximized digital efforts by breaking down silos, digital asset sharing and innovative digital strategy planning.

Shippensburg, Pennsylvania, Us

I turned around a struggling business unit by revamping the eCommerce function. I identified pain points and introduced the Amazon eCommerce platform to solve shipping issues and gain broader market exposure. I led a team of 6, managed P&L, and grew product line to 10k+ items.

Pittsburgh, Pennsylvania, Us

I built the company’s eCommerce function from the ground up and grew from $0 to millions in AR and a catalog of 120k SKUs. I led a team of 6 and grew budget scope from $5M in Year 1 to $50M in Year 7. I also influenced the company to embrace digital and quickly gained buy-in from hesitant internal stakeholders. Throughout this role, I refined my corporate business acumen.

Gained foundational experience in 3rd party marketing. I drove innovation efforts and won a grant for utilizing Amazon and eBay primarily as a marketing tool vs a transactional sale platform.