I oversee Eu Yan Sang Singapore's marketing campaigns, supporting key revenue departments - Retail Operations, Ecomm, Wholesale and Corporate Sales in jointly achieving business and revenue objectives.I manage the marketing team as well as customer engagement & loyalty marketing team to acquire new members, retain existing members by initiating and implementing loyalty programs and privilege features that are meaningful and appreciated by our members.

Managed all local-based marketing efforts supporting GNC retail stores, online and wholesale.Oversee monthly in-store/online promotions, ad-hoc/seasonal promotions, CRM program - VIPs and Elites. Track ROI on marketing spend for monthly mailers, EDMs, SMSes, advertisements and events. Review customer retention rates, average basket size and other sales related metrics. Oversee new product launched in stores, initiating cross-marketing programs to cross-sell through related basket of products. Ensure consistent OTO customer experience.

Oversee Marketing, Branding and CRM Work closely with Operations to deliver on retail sales target

Oversee the Group's corporate business functions encompassing sales, branding & marketing and operations to develop a robust business structure aligned to the Company's future growth and expansion plans.Key focal points being to manage and lead the marketing department in brand building - to build stronger awareness for all represented brands, develop distinctive USPs that will distinguish our brands from other market competitors and also to develop and lead New Client Acquisition and Customer Retention programs.In terms of business expansion and growth, to identify niche/opportune areas that are viable and aligned to Company's growth plans locally and regionally.Manage Sales & Operations department to ensure efficient and consistent operations model and sales monitoring KPI system.Alternate Wellness Holdings owns and manages the following business subsidiaries:- Natural Healings Chiropractic and Physio Care Clinics- HAACH Lifestyle - Dr HAACH MediAesthetics- Natural Health Supplements and Wellness Products- NH Orthotics

In this role, I manage and supervise a team of four brand and product managers, two graphic designers and two customer service officers to fulfill the Company’s marketing, branding and business needs.Brands/Businesses that I manage under Mary Chia Holdings:• Mary Chia Beauty & Slimming Specialist• Urban Homme Face & Body Studio for Men• Spa Menu – managing sub-brands GO60, Masego Safari Spa and Huang Ah Ma, The Oriental Spa• MCU Trading – Develop and distribute beauty/wellness related products under the MU and MU Nutrition Plus label• Endermospa by LPG Systems – a licensed spa concept from France• SCINN MediAesthetics Key Responsibilities:• Work closely with the CEO to identify areas of opportunity for revenue growth and business expansion, in terms of acquiring new brands and developing new products.• For existing brands, in particular, mature brands like Mary Chia and to a lesser degree, Urban Homme – to focus on brand rejuvenation, tapping on available grants from SPRING Singapore to revitalize and transform our mature brands, to ensure that brands remain relevant to consumers• Provide strategic direction to the marketing department in terms of brand direction, new clients acquisition, customers’ purchase trends and retention, new campaign launches, digital executions in alignment with brands’ marketing KPIs• Analyze performance of marketing campaigns and promotions to address and close the gaps for optimum ROI generation• Monitor the conversion levels of new prospects (leads) and design appropriate starter kits to increase package conversion and revenue generation• Provide brand and marketing directions for Malaysia’s marketing team – the company presently operates seven (7) outlets in Malaysia under the Mary Chia Beauty & Slimming Specialist brand.• Manage and provide direction for PR, Branding and Digital agencies that we outsource our work to.

In this role, I managed one marketing executive, one road show executive and one graphic designer to fulfill the marketing needs for Body Contours - 6 outlets + The Aesthetics Clinic (Body Contours) – 2 ClinicsKey Responsibilities:• Design and execute New Client Acquisition programs mostly through below-the-line executions such as bank direct mailers, road shows and voucher tie-ups with retail/corporate partners• Render support to branch managers on outlet-specific marketing promotions, in-store communications, sourcing of gift premiums and organizing of spa parties for regular customers• Administer loyalty marketing programs to enhance customers retention• Monitor overall new leads conversion and work closely with the Sales & Operations Manager to develop packages and promotions to increase package conversions• Work closely with the company’s aesthetics doctors in organizing talks and designing referral programs to meet revenue targets for the clinics• Manage and maintain media relations – draft and send out media releases for new treatments, event launches and products as and when required.Key Achievements• Successfully tendered for and oversaw the opening of three outlets in Singapore Changi Airport Terminal 1, 2 and 3 (Body Contours was jointly owned and managed by The Ultimate Spa group during the time of my employment – thus one of the outlets in Terminal 2 was opened under The Ultimate Transit Spa brand)• Pushed for the first-time participation in IT shows such as COMEX, SITEX and the IT show which proved to be successful because of the high volume of visitors at these shows and also due to the lack of other beauty competitors’ presences, as opposed to participating in regular beauty and lifestyle exhibitions

To craft and vet all forms of marcom and corporate communication collaterals, including pressreleases, website updates, advertorials, brochures, replies to customers' feedback etc.To work with various profit centers of the Club, such as F&B, Catering Sales, Rooms, Sports & Recreation on monthly members promotions, activities and functions and thereafter preparing the promotional text for publish in monthly newsletters.Assist with and facilitate all members’ enquiries, feedback and complaints, forwarding the information to the various relevant departments for their attention and actions.Participated in the Club’s crisis management exercise during period when suing members were claiming against the Club for court-awarded financial damages.

Specialization : Marketing/Business DevelopmentCraft and develop marketing collaterals for all building projects managed and undertaken by the Company.Assist the Company's business directors in overseas and local project tenders through preparation of tender documents and compilation of relevant project collaterals.