As a Social Media Consultant for 84000: Translating the Words of the Buddha, I conducted a comprehensive audit of the organisation’s social media presence. My key contributions included:~ Conducting an in-depth analysis of current social media positioning and audience insights.~ Preparing a detailed report with actionable recommendations for improving engagement and reach.~ Developing a strategic action plan to optimise social media platforms, enhance localised engagement, and support network-level strategies.

~ Planned and developed WeChat content, ensuring it aligns with the company’s branding and goals.~ Assisted with WeChat styling, maintaining consistency and brand integrity across all posts.~ Collaborated with various team members to ensure cohesive and on-brand styling.~ Utilised bilingual communication skills (Chinese and English) to effectively coordinate and execute content strategies.

Ed Bernays is a one-stop branding and communications consultancy that offers a comprehensive range of diversified services. The company believes that an outstanding branding and communications consultancy should possess relevant industry knowledge and insights, as well as reach out to the various stakeholders through the right communication channels. PR related➟ Independently managed new business pitches.➟ Conducted media audit on brand. Designed and executed public relations/communication programmes➟ Managed media relations ➟ Managed Key Opinion Leaders identifications, outreach and placementDigital, branding related➟ International brand localisation in China ➟ Digital strategy for international and domestic clients ➟ Planned, directed and fulfilled brand strategies. Delivered expert guidance on brand name, packaging design, visual merchandising, strategy development, copy writing, internal brand engagement and use of social media.➟ Planed and implemented social media (HTML5) campaignProviding account services activities➟ Managed client deliverable and planned budgets;➟ Interacted with clients regularly via email, mobile, phone and formal presentations.

Gender in China/Feminist Voices is China’s most influential platform for women’s rights, reporting about gender issues on Weibo and WeChat.

Social Media, Marketing& Events:➟ Increase the visibility of company’s online presence by 300%- produce engaging content across social media platforms (e.g. Facebook and Twitter) and run social campaign during exhibitions/ events. ➟ Develop and maintain relationships with key influencers in travel and leisure industry, and arrange FAM trips and PR visits.➟ Undertake business trips overseas; attend trade shows(ITB Berlin, World Travel Market etc.) and networking events to develop relationships with potential partners.➟ Assigned photographer and events project manager for special events. Account Management:➟ Grow and manage a portfolio of travel buyers based in UK& EU and China; monitor their performance through CMS Salesforce and develop marketing strategies to drive sales.➟ Establish strong relationships with buyers by regular email/phone contact and meetings.➟ Undertake business trips overseas; attend trade shows (ITB Berlin, World Travel Market etc.) and networking events to develop relationships with potential partners.

Branding& Marketing:➟ Establish company presence in China market- translate all marketing materials (incl. website) into Chinese; build and manage company WeChat, Weibo and QQ accounts.➟ Utilise personal (media) contacts to initiate marketing campaigns in China with very low budget- work with Sina Education to push topics on its Weibo; partner with agents in China to promote the products.➟ Attend and represent the company at all trade shows(e.g. ALPHE UK) and PR events. Organise company sponsored event Miss USSR➟ Help develop and implement quarterly marketing strategy to support revenue goals and branding needs. Handle marketing budgets, and estimate costs involved for all business trips.➟ Design marketing material with Adobe Illustrator and InDesign.Business development:➟ Look after East Asian and European market and have gained in-depth experience of selling locally and to markets in China/ Malaysia/Spain.➟ Work closely with UK secondary schools& universities, students, parents, host families and business partners based in China and UK. Provide advices in adjusting UK life to students. ➟ Liaise on a regular base with all stakeholders (incl. business partners e.g. schools and educational agents, partners, host families and students). Act as the communicating bridge between the company and the mandarin-speaking clients and partners.Administration:➟ Set up and coordinate meetings, strong organisational, administrative and analytical skills➟ Handle incoming/outgoing calls, correspondence and filing➟ Ability to produce consistently accurate work even while under pressure

➟ Took a gap year after university. Backpack travelled for ten months in NZ and have become more adaptive to changes and different culture.➟ Reporter for a political campaign, worked with Auckland newspaper to engage with audience and win the candidate more Chinese voters.➟ Sales assistant in a gift shop and bakery, have great gained customer service experience and people skills.

➟ Project manager of all funding, production, marketing and sales activities for the 14th issue➟ Work closely with a team of eight, ability to work as part of a team and within a collaborative environment as a team leader. ➟ Pitch to College Directors, companies and local shops for investors and have raised a fund of £1,500.➟ Liaise with all stakeholders (incl. College Directors, tutors, publishing house etc.) and provide administrative and technical support for the team to ensure the completion of the 14th issue on time within budget to the magazine’s quality standard.➟ Organise investigations and field trips for the accuracy of the reports.➟ Draft press release and all other brand-related written materials.➟ Organise a series of sales and branding events in three universities in Hunan Province.➟ Host weekly book club and photography workshop.➟ Invited as a guest speaker at the 2009 University Media Forum of Hunan Province.

➟ Responsible for translating and editing English manuscripts (mainly about creative industries in western countries) into Chinese, obtained good translations skills ➟ Built business awareness of creative industries in western countries ➟ Work largely unsupervised and often completed tasks ahead of schedule, demonstrating self-motivation

➟ Worked at predominant state television broadcaster in China and experienced advanced TV program production systems ➟ Responsible for program copy writing, post production, dubbing draft proofreading and adapting, field interviews and program filming in the countryside➟ Acquired better understanding of digital media working process

➟ Responsible for interviews, photo shooting and writing ➟ Covered politic and economic reports of Hunan Province➟ The only student in Rednet “two meetings”(Lianghui) report team; one of my co-writing reports headlined on the front page