Vice President, Credit Card, Debit Card & Electronic Banking Products Marketing
San Francisco, California, Us
Team contributor and marketing lead for some of the bank’s most successful new product and services marketing initiatives including home equity loans, Interlink, Cirrus, personal lines of credit, credit and debit cards, ATMs, electronic banking services and more. "My experience with First Interstate Bancorp began after graduating from the University of Southern California School of Business when I joined the bank's marketing department as the Manager of Marketing Services supporting retail and corporate banking product managers with brand management, product marketing, product development and communications support. Following the launch of Cirrus and Interlink, I was promoted to Vice President, Marketing for the bank's Southern California Division developing sales and marketing initiatives, followed by leading the bank's marketing successes in credit and debit cards, and electronic banking."Prior to its acquisition by Wells Fargo Bank, First Interstate Bancorp was the eighth largest bank in the United States with $65+ billion in assets serving nearly six million households and businesses through 1,100 branch offices in thirteen western states. Based in Los Angeles, First Interstate Bancorp was the original fintech innovator and a co-founder of Mastercard, Cirrus, and Interlink.
