Stig Engelbreth Hansen holds more than 25 years of experience within the optical industry. Taking on positions ranging from Qualified Optometrist to Category Management and Head of Design and Product Development. Latest heading up Design and Product Development globally in Specsavers responsible for a range achieving annually more than £1.5bn in retail sales. Ensuring a first class frame range, combining skills from his time as Optometrist with knowledge from manufacturing, product developmentNow Chief Product Officer/ Partner/ Owner at Democratic Eyewear in Copenhagen, Denmark. Stig’s strongest competencies are design, product development, leadership and business understanding. He adds tremendous value to positions where challenges include strategies related to range planning, design and product development, from initial thoughts to execution.He has a wide experience from some of the biggest companies in the optical business.QualificationsWorking with key areas like – design, product development, buying, supplier development, manufacturing, global range planning, category management, product strategies and execution, contract negotiations, sourcing plans, store support, merchandising, communication and product launches, market and competitor research.