Stig Latorre Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

As the Creatives and strategy lead, I spearheaded the establishment, organizational development, and Key Performance Indicator (KPI) structuring of the newly formed Creatives and Strategy Department. In this pivotal role, I led and mentored a dynamic team of creative strategists, driving the creation and meticulous development of bespoke influencer marketing strategies for a diverse portfolio of High-Value Clients.KEY ACCOMPLISHMENTS- Strategic Leadership and Team Development:Led the team through comprehensive task delegation and mentorship, ensuring a seamless integration of creative and strategic disciplines. Personally engaged in the entire lifecycle of ALL accounts entrusted to our department, from ideation and budgeting to pitching and successful deal closure.- Operational Excellence:Supported and spearheaded the creation of operational frameworks, leveraging insights from our team's creation of X proposals.KEY RESULTS:- Revenue Impact:Orchestrated a remarkable achievement with our department contributing 70.20% to the total attribution of FY 2023 closed sales, reflecting an outstanding 91.96% growth since our inception in Q3 2022.- Proposal Efficiency:Developed and implemented best practice pathways for crafting customized proposals, resulting in a remarkable 71.26% growth in the total number of proposals accomplished, comparing Q3 2022 to FY 2023. These pathways were tailored to each team member's key strengths, fostering a highly efficient workflow.- Higher Deal Valuations:Successfully led the closure of won deals within the Creative Department, each valued at six figures and higher, underscoring a commitment to high-value client relationships.My unique approach to leadership, and blending creativity with strategic insight-driven acumen has consistently driven impactful results, establishing the Creatives and Strategy Department as an invaluable contributor to the organization's success.

Philippines

Partipost is an INCLUSIVE, non-traditional, and task-based crowdsourcing platform which allows brands to activate a mass volume of KOLs at scale and with speed. Executed through the start-up's proprietary campaign management tools, and the Partipost Mobile Application. Part of the pioneering Business Development Team. Leading the ideation, development, pitching, and closing of nano-macro level influencer campaigns for my own sales pipeline. Providing data-driven, and creatively developed campaigns as solutions for a brand’s given need. Flexing the “Partipost Way” to each country’s locale. Opening up the platform’s client portfolio to a variety of previously untapped sectors: Telecom, FMCG - Pharmaceutical, Consumer Technology, Digital Platforms, Beauty & Cosmetics, etc.- Hit 140% of Annual Quota within the first 6 months of employment.- Directly contributed 35.3% in new market sales to the department's total sales revenue. [accounted for Q1 - Q2 2022]- Directly contributed an additional 20.38% in retention sales from accounts onboarded during Q1-Q2 2022 to the department's total sales revenue. [accounted for Q1-Q3 2022]- Forged an X-year, long-term, exclusive, and direct partnership with one of the leading Pharmaceutical Conglomerates globally. The first partnership of its kind for the platform.- Forged a high-value partnership with the PH's largest telecommunications provider, noting Partipost PH's establishment being less than a year old.- Led the process structuring, organizational development, and KPI structuring for the newly established Creatives and Strategy Department; to which I was assigned as the department's Lead shortly after.

CLIENT BASE: SEA, EA, AU & NA.I work hand-in-hand with brands to bring them to the forefront of digital relevancy through conceptualizing, and executing Digital Brand Deliverables such as: - Brand Style Guides.- Photo and Video Content Creation.- Cost-Efficient Content Planning.- 360 Degree Branding.- Merchandise Design- Product Selections. - Visual Content Guidelines.The unique integrations of my skill-sets in photo and video editing, aesthetics, fashion history, and extensive practical knowledge of modern and traditional advertising concepts are all applied in this line of work.

Philippines

This career path allowed me to forge great connections with key persons in the fashion, beauty, cosmetics, publishing, and advertising space. This experience further developed a variety of “people” skills - necessary to my line of work as a communications practitioner. I am currently taking a hiatus with this career path, to learn and grow in other spaces.

Philippines

Managing & Representing Manila’s Top Creative Talent - Photographers, Wardrobe Stylists, Film Makers, Hair & Makeup Artists, and Key Opinion Leaders.This role involved:- Nurturing an effective sales pipeline geared towards fulfilling measurable KPIs. - Full-service client management. From translating a client’s need; to creating, developing, & pitching photo and video production decks - down to closing cost estimates for project fruition.- End-to-end photo and video production management from ideation, concept development with concerned parties, down to the project’s execution.CAREER HIGHLIGHTS:Rezonate: Maybank Print and Digital Campaign Q4 2018:- Agent for Creative Talent: CHARISMA LICO [Photographer].- Accounts Manager: Maybank Philippines [Flux Design Labs].- Photography Production Coordination and Execution.Fila Print Campaign Q4 2018:- Agent for Creative Talent: MJ SUAYAN [Photographer].- Accounts Manager: Fila Philippines [IPG Mediabrands].- Photography Production Coordination and Execution.Fox Original Movie: “Maledicto” Print Assets 2018:- Agent for Creative Talent: MARK NICDAO [Photographer].- Accounts Manager: Fox Philippines.- Photography Production Coordination and Execution.Robinsons Department Store October - November - December 2018 Digital Campaign:- Agent for Creative Talents: PAOLO PINEDA [Photographer] & JUSTINE ARCEGA-BUMANLAG [Production Designer]- Accounts Manager: Robinsons Department Store.- Photography Production Coordination and Execution.- Production Design Coordination and Execution. Bytedance Philippines - TikTok Influencers Q3 2018- Q1 2019 Campaign [Beauty]:- Accounts Manager: Bytedance Philippines [Fifth Gear Ads and Activations Inc.].- Traditional Influencer Marketing & Management.

Makati, National Capital Region, Philippines

Directly liaises with international and local fashion brands, production companies, advertising agencies, etc. Closing over 1k++ job contracts in my tenure; ranging from fashion editorials, print and video advertising campaigns, television commercials, runway shows, film-productions, art-house exhibitions, etc. Grew the agency’s roster of talents incrementally (XXX%), through diversifying the sociological plains of what it takes to become a signed model.The team’s strong collaborative effort solidified Elite Model Management as the top of mind, and Industry leading model agency in the Philippines - for clients, partners, aspiring models, and investors.This role involved:- Nurturing an effective sales pipeline geared towards fulfilling measurable KPIs. - End-to-end project management. - In-house talent management, and talent development. - Implementing a strong communications structure to ensure seamless client-agency-talent coordination. - Scouting, signing, and developing possible local talent. Contacting international agencies from all over the globe to “fly-in” international seasonal models. - Heavy practice of integrated marketing communications for a seamless integration of the agency’s ever-evolving brand identity with each talent in the roster which translated into closing measurable sales and business development opportunities.- Photo and video ideation, development, and production coordination for in-house marketing materials.

Pasig, Philippines

Freelance worker for Saga Events. Providing pre-production, production proper, and post-production services as the event may require.Stage Manager- Bench: The Naked Truth Fashion Show (September, 20 2015)Sofitel's Remarkable Mothers at the Sofitel Philippine Plaza (May 13, 2014)Brand Manager- Ayala Style Origins: Glorietta leg (May 2014)Production Coordination Staff- Tresseme: Runway Ready Grand Hair Show (May 24-25, 2014) Tresseme: Grand Casting Call; Manila (May 15, 2014)

Ncr - National Capital Region, Philippines

Pasig, Philippines