Chris Stigliano Email & Phone Number

Charlotte, Nc, Us

Mooresville, Nc, Us

Drove vision, strategy, execution, P&L (sales, margin, and inventory), and vendor and team management for multi-billion bath business. Managed all aspects of vendor relationships, business strategy and execution. Navigated business from peak covid-19 performance through market demand downturn.Selected Accomplishments:● Spearheaded organizational redesign and execution to create fully integrated omni-channel merchant team, delivering immediate improvements across all online KPIs, improving offering and go-to-market synergies across channels, and sustaining pro-growth and penetration ahead of company averages.● Overhauled channel Less-Than-Truckload (LTL) fulfillment strategies, doubling customer satisfaction, reducing damages, and producing 60bps+ Gross Margin Return on Investment (GMROI) improvement while driving share gains across 2 omni-channel growth categories.● Leveraged consumer insights and total performance data to develop updated category strategies, deliver short term P&L goals, and reposition business for sustained growth ahead of market, stabilizing online share, delivering store channel share gains, and solidifying growth.

Mooresville, Nc, Us

Developed campaign project management function across multi-hundred million dollar non-working marketing budget. Led cross-functional, integrated go-to-market planning. Managed overall marketing effectiveness / impact measurement team. Drove weekly circular strategy, creative and production process.Selected Accomplishments:● Developed marketing operating model, impacting entire marketing organization and enterprise cross functional processes, to deliver on new go-to-market strategy. Developing marketing operations organization to fully staffed and functional in 3 months..● Co-led and directly supported updated 2020 Black Friday strategy by adjusting for covid-19 impacts and leading cross-functional alignment to execute on significantly shortened timelines and produce results beyond industry performance.● Delivered efficiency improvements that shortened campaign development timelines while enhancing team agility to react to quickly changing covid-19 market conditions, resulting in superior go-to-market positioning vs key competitors.

Mooresville, Nc, Us

Delivered P&L (sales, margin, and inventory), strategy, execution, and vendor and team management across multi-billion dollar Paint business. Managed complex $100M+ vendor relationships and business strategy including sales and service, line design, price and promotion, and channel and customer segment strategies.Selected Accomplishments:● Authored and championed full omni-channel vision and strategy for the Paint Department inclusive of entire value proposition including product, experience design, services, and differentiated brand portfolio. Drove execution through inspiring leadership of direct and indirect reports across complex corporate, field functions and commercial partner relationships.● Developed and negotiated strategic commercial agreement with Sherwin Williams, positioning Lowe’s with channel exclusive brand portfolio across categories, increasing vendor investment in Lowe’s paint business, and delivering sustained profitable share gain.● Created first online channel strategy for liquid paints and drove cross-functional execution, producing fastest growing online category across both DIY and pro target segments.● Created and executed market-leading promotions for key holiday events, driving total division to 2X total company year-over-year performance.● Improved execution of retail fundamentals in partnership with logistics and replenishment teams, store operations, and marketing to set up business for success as demand spiked during covid-19 onset, generating immediate share gains and record sales on strong market demand.

Mooresville, Nc, Us

Led small team to identify, size, and vet growth opportunities based on consumer and business trends, market research, and business attractiveness to fit within enterprise portfolio. Leveraged in-house resources and agency resource management, executed research, design and validation projects across 10-15 major opportunities.Selected Accomplishments:● Developed consumer and market trend-based methodology for identifying, classifying, and prioritizing growth areas, earning adoption by executive team to articulate total company investment portfolio for board of directors (BOD) across 1-2 years, 3-7 years, and 7+ years.● Produced “fail fast” tactics to test new concepts in real market conditions to validate customer desirability and business feasibility.● Supported corporate strategy and executive team through offsites and ad hoc opportunity evaluations including white space, partnerships, and new ventures.● Identified, sized and validated material impact on existing business of generational gaps in DIY skills and skilled trades workforce, establishing company investment in new content and clinics for DIYers and creation of “Track to the Trades” program.● Identified, sized and validated long-term impact from boomer generation aging out of prime home improvement spending years while identifying future needs based on segment’s desire to “Age in Place,” fostering company investment and development of new offerings through "Lowe’s Livable Home".

Mooresville, Nc, Us

Responsibilities ranging from item setup to full P&L ownership and business strategy and execution.Key Accomplishments:● Reinvented numerous category offerings and experiences to deliver sustained double-digit growth. Highlights include:• Offering and visual merchandising updates for Outdoor Power Equipment parts categories, driving cost out and inventory leverage for improvement across all Key Performance Indicators (KPIs).• Overhauled go-to-market timing, line design, and inventory strategy for snow blowers, releasing first-to-market product innovations, growing market share, and improving margin performance and inventory turnover.• Redesigned chipper / shredder and log splitter offering and inventory stocking strategy, growing sales ahead of division, growing margins, and improving GMROI.● Decommissioned and replaced after-sales-service program, redesigning processes, negotiating commercial agreements and saving $2M+ annually and improving product margins and customer and store satisfaction.● Quickly promoted from Merchandising Analyst to Merchant to Merchandising Director within Outdoor Power Equipment Division due to business results, aptitude for tackling new challenges, and credibility and trust developed across internal and external partners.