As CCO of Denmark’s leading media company, I drive revenue generation exceeding 3.8 billion DKK across broadcast, streaming, and digital platforms. Partnering with leadership in distribution, direct-to-consumer (DtC) subscriptions, ad sales, marketing, analytics, and product management, we consistently set and surpass ambitious commercial goals.With over a decade of senior management and C-suite experience, I’m driven by a passion for delivering strategic and operational excellence in fast-paced, competitive markets. Under my leadership, TV 2 has achieved 7-8% annual organic revenue growth, outpacing peers. Our flagship streaming service, TV 2 Play, is the market leader and digital revenues have sustained high double-digit growth for over +10 years, contributing to the highest EBIT margins in the Nordic tv industry.My expertise spans strategic planning, subscription models, digital product innovation, and pricing strategy, coubled with a strong ability to forge strategic partnerships and negotiating high-impact deals with external partners. Internally, I lead with a focus on driving transformation and fostering a culture of innovation, continuous improvement, and measurable success.My leadership style focuses on strategic coaching and empowerment—helping teams and individuals thrive, excel, and consistently deliver results, while cultivating an environment where innovation flourishes.