20+ years of experience as a multi award winning marketing professional. Highly creative and result orientated guy, with the ability to convert innovative marketing initiatives to sales that drive huge growth.Well..That is me in a nutshell. Marketing and branding has always been the core of my activities. From the beginning, working for Ad-agencies to now as a VP Global Creative of the largest BBQ brand in the world.My speciality is marketing that move business and create impact on both top and bottom line! I operate in all fields from; content marketing, strategic innovation, product innovation or how a brand engage consumers to bond with the brand. Proven track record of creating state-of-the-art solutions that bring a brand to a strong and influencing position in the marketplace.Whether I am working with Mass media, Print, Web or consumer loyalty, I have proven results from transforming a brand like Weber from a pure product marketing go-to-market strategy to a turnaround where we created a love brand by communicating the lifestyle of Weber instead of “just” selling "knobs and bolts"...The result. Huge growth and on top of that millions of consumers that daily engage with the brand and become brand ambassadors.So, marketing thinking outside of the box is my core speciality - and it works!