#1 Overdeliverer of Regional & Global Brand Targets by:- Building Cultural Relevance - Owning the Drink Of Choice in Emerging Occasions - Establishing Premium Rum

- Reset local & international ways of working- Coach 8 direct reports to develop Regional shopper plans for +12 brands- Guide the marketing & sales community through the Annual Integrated Planning Process

First & biggest Region to roll-out Global Brand Repositioning incl. new Packaging, Media Campaign, Iconic Brand Activation Platform (Williams-Martini F1 Racing), Innovation Pipe & Premiumization.

Disruptive strategy reset that doubled Regional business in just 1 year. Incl. the (re-)launch of 5 single malt brands, a rebellious approach beat mainstream whisky brands & an enlarged the footprint of World's Most Awarded Scotch focussing on premium expressions.

- Unlocked the Gin hype with Bombay Sapphire, set-up a strategic partnership with Fever Tree and delivered unprecedented market shares in BE & NL- Contributed to winning the Grand Effie Award while William Lawson's became Market Leader for the first time in Belgian History- Disrupting mainstream vodka with Eristoff while pioneering super premium vodka with Grey Goose

Senior brand management covering the entire Bacardi portfolio. Streamline business with Dutch plans to increase Benelux consistency & efficiency. Align with international brand repositioning implementing local marketing initiatives.

Working on some of the most exciting brands in spirits business:- Eristoff vodka: #1 spirits brand in Belgium- Grey Goose vodka: World's Best Tasting Vodka- Jack Daniel's: World's most iconic whisky brand- William Lawson's: Multiple marketing award winning whisky brand with market leader ambitions- Multiple niche brands such as Get 27 mint liquor, Seven Tiki Rum, Cazadores & Camino Real tequila, Determine brand strategy and full execution of the marketing plan. Lead multiple projects in off-trade, on-trade and events. Development of media plans, including the creation of ATL and BTL campaigns. Kick start digital marketing initiatives.Successfully assist junior brand manager on whisky brands.Member of global Eristoff brand steering committee. Initiate new product development and manage all consumer research projects.

Responsible for the events strategy of Bacardi, Martini, Eristoff, William Lawson’s, Bombay Sapphire and Grey Goose, and its implementation. This includes sponsorship negotiation, development of event materials and animations, manage logistics and field checks.

Managing the premix range with mature brands like Bacardi Breezer and Eristoff Ice. Boost the emergent category of ready to drink cans such as Bacardi & Cola, William Lawson's & Cola and Eristoff Flash.

Creation of a new client portfolio. Introduction of established brands like Smeets geneva and Trudo fruit juices. Promote new products like WKD (ready to drink) and Tequila Rose (cream liquor). High level of independence, creativity with limited fundings.