Ryan L. Email and Phone Number

→ Marketing coordinator building and optimizing automated marketing campaigns involving email, social media, and whitepaper channels. → Sales support through Marketo, lead scoring and qualification.

→ In-house commercial photographer supporting e-commerce and dealership sales initiatives. → Owning and optimizing product copy and per-page SEO.

ChromaticDigital is a one-man micro-agency I started in 2019 to offer small businesses and brands the same detailed marketing services that large digital agencies offer at small-business-and-brand prices and approachability.Over the years, I've spent my time becoming proficient in a variety of technical, creative, and project management skills to eventually deliver digital and visual DTC advertising services to diverse small business/brand clientele. I'm focused on driving business and… Show more ChromaticDigital is a one-man micro-agency I started in 2019 to offer small businesses and brands the same detailed marketing services that large digital agencies offer at small-business-and-brand prices and approachability.Over the years, I've spent my time becoming proficient in a variety of technical, creative, and project management skills to eventually deliver digital and visual DTC advertising services to diverse small business/brand clientele. I'm focused on driving business and sales growth, enhancing brand-client relationships, and fostering engagement across online platforms through strategic and impactful marketing solutions.I spearhead asset production, creating and brokering marketing assets such as photo and video content, websites, and graphic design. Utilizing a hybrid approach, I prioritize internal production while outsourcing to a large community of freelancers and independents to meet diverse client requirements effectively. Show less

Working within Lifescan Canada's OneTouch® brand to deliver continuous marketing solutions in support of HCP, Pharmacist, and Retail diabetes operations. → Collaborated with diverse teams to create B2B and DTC marketing materials, including email campaigns, flyers, sell sheets, retail promotional materials, magazine advertisements, and other digital/print materials, in support of Lifescan Canada's OneTouch® brand.→ Directed external creative agencies to create, approve, and execute… Show more Working within Lifescan Canada's OneTouch® brand to deliver continuous marketing solutions in support of HCP, Pharmacist, and Retail diabetes operations. → Collaborated with diverse teams to create B2B and DTC marketing materials, including email campaigns, flyers, sell sheets, retail promotional materials, magazine advertisements, and other digital/print materials, in support of Lifescan Canada's OneTouch® brand.→ Directed external creative agencies to create, approve, and execute various retail and healthcare provider campaigns, resulting in significant improvements in brand awareness and sales of OneTouch® products.→ Efficiently handled over 6 campaigns and projects at any given time, working independently to ensure successful outcomes.→ Managed a diverse portfolio of marketing/advertising materials using internal tools such as PromoMats, Pitcher, and OrderCloud, while overseeing copy clearance, compliance, and localization of materials through translation agencies.→ Produced high-quality marketing materials for several large accounts, including Shoppers' Drug Mart, London Drugs, Pharmaprix, EnsembleIQ, and others, exceeding client expectations.→ Designed, pitched, and solidified Canada-wide social media strategy, including content production, copywriting, and regulatory clearance, resulting in increased engagement and brand awareness across multiple social media platforms. Show less

As a student researcher at the University of Calgary, I had the opportunity to refine my photography skills and theoretical knowledge through focused practice and study.→ Conducted hands-on research in photography at the University of Calgary Fine Arts Department, using my unique perspective and solid foundation to excel in the industry.→ Developed a precise and well-defined procedure for my photography, resulting in greater consistency and excellence in my work.→ Studied… Show more As a student researcher at the University of Calgary, I had the opportunity to refine my photography skills and theoretical knowledge through focused practice and study.→ Conducted hands-on research in photography at the University of Calgary Fine Arts Department, using my unique perspective and solid foundation to excel in the industry.→ Developed a precise and well-defined procedure for my photography, resulting in greater consistency and excellence in my work.→ Studied photographic methodology in-depth, gaining valuable insights into the art and science of photography.→ Exhibited work at Alberta's largest photography exhibition, Exposure Photography Festival, showcasing the results of my research and photography expertise. Show less

As a marketing strategy intern at Loaded Boards, I supported 3 major product launches throughout the summer of 2021 by designing and executing comprehensive content solutions. My work included campaign creation and management for our western and international markets, in addition to assisting in the development of social media strategies and creating visual assets for print and digital advertisements.→ Coordinated with cross-functional teams to develop and implement targeted B2B and DTC… Show more As a marketing strategy intern at Loaded Boards, I supported 3 major product launches throughout the summer of 2021 by designing and executing comprehensive content solutions. My work included campaign creation and management for our western and international markets, in addition to assisting in the development of social media strategies and creating visual assets for print and digital advertisements.→ Coordinated with cross-functional teams to develop and implement targeted B2B and DTC marketing campaigns, leveraging tactics such as email marketing, product differentiation strategies, and digital advertising to drive sales and boost brand awareness.→ Established an in-house content creation pipeline, developing a cohesive visual style and brand voice to ensure consistency across all marketing materials.→ Pioneered innovative marketing approaches to reach new audiences, including the use of data-driven insights and analytics to inform campaign strategy and creative messaging.→ Gained hands-on experience in social media management, asset creation and management, copywriting, and process optimization, helping to streamline workflows and drive greater efficiency within the marketing organization. Show less