Responsible for leading the Creative Department (Writers, Designers, UX) within Organic’s largest office across the network. Oversee and lead work across a wide range of channels, including: Digital (site, app, online advertising); Traditional (film, print); and Social (owned, paid). Lead on new business pitches, including successful wins with Kimberly-Clark, American Family Insurance, Sephora and Art Van Furniture. Key clients include: Kimberly-Clark’s Poise, Depend, and U by Kotex brands;American Family Insurance; and Art Van Home.

Responsible for a wide-range of digital work, from leading the In Market Team’s online display work to brand site content, email campaigns and successful pitch work. • Lead Creative on the GM In-Market team, responsible for an extensive range of online advertising—from conception through execution—for every GM division. • Lead Creative on MyVolt.com, a pioneering owner site for the Chevrolet Volt delivering unparalleled real-time control and connection with the Volt. • Develop new content and copy for several websites within the General Motors family, including OnStar.com, GMC.com, Buick.com and GM.com. • Additional duties include crafting copy and content ideas for retail events, writing emails and newsletters for numerous stakeholders within GM, and participating in pitches to expand scope with current clients as well as bring in new business. • Honored as Digitas “Heart of the Company” in 2011.

Senior Editor, Disney AdventuresLead story editor for the best-selling entertainment magazine for kids in North America (circulation 1.3 million), responsible for assigning or writing the majority of film, music, sports, and gaming coverage, as well as portions of comics and short story fiction.• Charged with brainstorming fresh content and design ideas for features and major monthly departments under tight deadlines, including frequent cover stories. • Created or expanded several top-rated departments leading to increased readership, improved advertising, and stronger synergy within the company.• Designed and delivered presentations to advertisers and sales teams to drive more advertising to the magazine, and led school visits and focus groups to fine-tune editorial content.• Mentored junior editors, encouraging them to craft knockout pitches and to write more vibrant and powerful stories, ultimately reducing the need for outside writers.

Managing Editor, New York Office, Rough GuidesLed a staff of four editors in the New York office of the Rough Guides, a critically acclaimed travel guide series published by Penguin Putnam. • Edited several dozen guidebooks, overseeing all aspects of a guidebook’s creation from proposal to final production.• Worked closely with designers, cartographers, photographers, and photo editors to create compelling books notable for their sparkle and clarity. • Steered several problematic first-edition works from rocky starts to smooth and successful publication.• First editor in the history of the New York office to research and write an in-house guidebook while balancing fulltime work demands