John Luu

John Luu Email and Phone Number

Creative Director | Brand Storyteller | Empowering Teams & Elevating Strategies with AI, Multimedia, and Human-Centered Design @ ExxonMobil
Houston, TX, US
John Luu's Location
Houston, Texas, United States, United States
About John Luu

As a digital strategist and design expert, I empower brands to amplify their online presence and achieve their goals in the Energy, Healthcare, and Biomedical sectors.Leveraging my keen understanding of design and its impact on brands and corporate culture, I work closely with clients to develop cross-platform brand strategies, core messaging, and marketing campaigns. Dedicated to staying on the forefront of marketing trends, consumer behavior, and new media, I am well-versed in the opportunities and limitations of various platforms and technologies.By collaborating with clients and key stakeholders, I utilize design as a strategic business tool to help transform leadership vision into concrete corporate goals. My specialties include Design, Digital Strategy, Concept Development, Responsive Web + Mobile, Inbound Marketing, Interactive Branding, Cross-Platform Marketing Campaigns, Customized Content Curation, Marketing and Corporate Strategy, Mobile Marketing, and Online Surveys.Outside of work, I serve on the board of Art League Houston as secretary.

John Luu's Current Company Details
ExxonMobil

Exxonmobil

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Creative Director | Brand Storyteller | Empowering Teams & Elevating Strategies with AI, Multimedia, and Human-Centered Design
Houston, TX, US
Website:
exxonmobil.com
Employees:
64273
John Luu Work Experience Details
  • Exxonmobil
    Exxonmobil
    Houston, Tx, Us
  • Linkedin
    Lynda.Com And Linkedin Learning Author
    Linkedin Jun 2017 - Present
    Sunnyvale, Ca, Us
    LinkedIn for Designers
  • Slb
    Art Director, Motion And Video
    Slb Aug 2018 - Jul 2024
    Houston, Texas, Us
  • Slb
    Art Director
    Slb Aug 2015 - Aug 2018
    Houston, Texas, Us
  • Aiga
    National Board Member
    Aiga Jun 2014 - Jun 2017
    New York, Ny, Us
    AIGA’s 15-member board is elected by the entire professional membership and plays a crucial role in determining the mission of AIGA, ensuring that the organization continues to operate in the best interest of past, present and future members. AIGA board members are elected by the entire membership and serve staggered three-year terms.Serving on the 2014 - 2017 slate of directors.
  • Axiom
    Art Director / Digital Strategist
    Axiom Jul 2007 - Jun 2015
    Houston, Texas, Us
    Design and direction of award winning integrated communication, interactive and motion campaigns. Development of motion graphics for a variety of applications with an emphasis on digital media and integration of video for online branding.Digital strategy for clients to allow them to leverage various platforms to promote their brand, identify opportunities and/or challenges where web/mobile/social can provide a solution, and educate clients on how to tie everything together and measure results over time. Concept and develop Youtube Channels for Fortune 500 companies to create videos that answers customer questions. Responsible for directing outside developers, animators and technical illustrators, for animations, kiosks and websites and evaluating their deliverables.Developed an inbound and content marketing strategy for Axiom that facilitates warm leads by integrating email newsletters, blog posts, content marketing and content curation, engagement with online communities, SEO/SEM and motion graphics demo reel to help keep Axiom's brand top-of-mind with clients and prospects.Established the firm's social media presence including a successful marketing blog “Axiom Creative Energy” that increased traffic to the agency‘s site by 800% over a 24 month timeline. Implemented HubSpot to automate content marketing, lead generation, CRM, web analytics and SEO. Accomplishments include: BMA Lantern (2011) for Fire Station 6 Social Media CampaignAMA Crystal (2011) for Hoffman RevolutionAMA Crystal (2010) for Historic Houston Website Silver ADDY (2010) Paradigm Rock & Fluid Canvas Web ModuleBMA Lantern (2010) for Vortex Ventures WebsiteGold ADDY (2009) for Paradigm is HOW MicrositeSilver ADDY (2009) for Axiom 2008 Demo ReelClients include; Cameron, EcoStim, Guardian Technologies, Vortex Ventures, NEOS Geophysical, ION Geophysical, Paradigm Geophysical, Global Industries, Gardner Denver, Dawson, HighMount E&P, Basic Energy Services, and Historic Houston.
  • Aiga Houston
    Development Director
    Aiga Houston Jul 2013 - Jul 2014
    Houston, Tx, Us
    Help oversee marketing and fundraising activities for the Houston chapter. Create, maintain and manage member and sponsor databases. Identify opportunities for growth by incentivizing membership and volunteer opportunities. Create visual dashboards for the other directors on the board and help track performance by collating all key data and metrics and presenting it as useful information for the board at the strategic and operational level.Conduct customer and membership surveys to provide meaningful and quantitative feedback on chapter efforts.
  • Aiga Houston
    Board Member, Communications Director
    Aiga Houston Nov 2008 - Jul 2013
    Houston, Tx, Us
    Oversees all communications of AIGA Houston's programs/events/issues relevant to our profession and works closely with the board of directors to communicate all market facing goals and messages to our constituents. Lead cross-platform social media campaigns to drive engagement and increase membership. Accomplishments include:• 2013: Successfully managed over 300 email campaigns and cultivated a comprehensive mailing list of local creative professionals.• 2012: Disaster Preparedness Workshop for designers. Emphasis on digital data backup and hurricane prep. • 2012: Successful migration of the chapter website to AIGA's new iKit platform. Allowing for a responsive web presence for Houston designers. • 2012: Ten-fold increase in the number of Facebook fans for AIGA Houston, expanding and broadening the reach of our communication efforts and increasing attendance to speaker events while minimizing direct mail costs. • 2011: AIGA Houston blog named "Best Arts Blog" by the Houston Press. • 2011: Led workshops on how creative groups can integrate iPads into studio workflows. • 2010: Developed content curation strategy for all AIGA Houston Social Media channels. Recruiting bloggers for the AIGA Houston and cultivating recurring content creation for the chapter. • 2009: Developed and launched iPhone App for the Houston chapter. The App integrates all of our various online channels under one mobile platform and has encouraged volunteer involvement. • 2009: Relaunched the monthly e-newsletter; The Channel, providing a concise and in depth overview of chapter events and special interest articles for the local design community.
  • Stimulacra
    Principal / Creative Director
    Stimulacra Jul 2005 - Mar 2014
    Marketing and communication firm specializing in nanotech, biotech and emerging technology, corporate communications and brand management. Responsible for acquiring new accounts, establishing production requirements and supervising in-house production and contract work, guiding overall design strategy and manage client expectations. Clients include; The Children’s Museum of Houston, The Alley Theatre, Life Management Centre, PKF Capital Markets Group, Space Center Houston, Hilton Resource Group and Family Services of Greater Houston.
  • Art Directors Club Of Houston
    Board Member
    Art Directors Club Of Houston Jul 2006 - Jul 2008
    The Art Directors Club of Houston is a non-profit organization for those involved in all aspects of advertising and graphic design. The Art Directors Club of Houston was founded in 1955, and our members include art directors, graphic designers, production artists, copywriters, photographers, stylists, illustrators, media producers, and others in related fields - including students and teachers.
  • The Blausen Group
    Art Director / Creative Team Lead
    The Blausen Group Feb 2004 - Jul 2005
    Houston, Tx, Us
    Creative team lead; managed designers, programmers, illustrators, animators and video editors. Strong focus on medical communications; health care, biomedical, patient education and pharmaceutical. Art direction for print and interactive. Responsible for recruitment of creatives and vendor management.
  • Metal
    Graphic Designer
    Metal Mar 2003 - Feb 2004
    Responsible for design & content development for print and multimedia work, position demanded constant brainstorming with the creative director and production manager to streamline very aggressive rollouts and on demand collateral fulfillment.
  • Children'S Museum Of Houston
    Graphic Designer
    Children'S Museum Of Houston Jan 2002 - Mar 2003
    Houston, Tx, Us
    Duties included handling in-house communications at all stages of the design process. Collaborating with various departments on educational, development, public relations and fundraising projects. Designing signage and graphics for Museum Installations. Preparing effective presentations to communicate with and persuade public support of the Museum. Preparing files for the web and multimedia support.

John Luu Skills

Graphic Design Web Design Art Direction Creative Direction Social Media Marketing Email Marketing Corporate Branding Digital Strategy Marketing Communications Social Media Digital Media Adobe Creative Suite Brand Development Concept Development Typography Content Strategy Photography Blogging Corporate Identity Integrated Marketing Motion Graphics Interaction Design Video Branding Seo Marketing Strategy Interactive Marketing Visual Communication After Effects Mobile Marketing User Interface Design Storyboarding Brand Standards Corporate Blogging Video Editing Investor Relations Hubspot User Experience Content Marketing Inbound Marketing Content Mapping

John Luu Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Ai & Analytics
  • Yale School Of Management
    Yale School Of Management
    Business Perspectives For Creative Leaders
  • University Of Houston
    University Of Houston
    Graphic Communications
  • Otis College Of Art And Design
    Otis College Of Art And Design
    Communication Arts

Frequently Asked Questions about John Luu

What company does John Luu work for?

John Luu works for Exxonmobil

What is John Luu's role at the current company?

John Luu's current role is Creative Director | Brand Storyteller | Empowering Teams & Elevating Strategies with AI, Multimedia, and Human-Centered Design.

What is John Luu's email address?

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What is John Luu's direct phone number?

John Luu's direct phone number is +130189*****

What schools did John Luu attend?

John Luu attended Northwestern University - Kellogg School Of Management, Yale School Of Management, University Of Houston, Otis College Of Art And Design.

What are some of John Luu's interests?

John Luu has interest in Kids, Cooking, Collecting Antiques, Electronics, Investing, Education, Reading, Disaster And Humanitarian Relief, The Arts, Travel.

What skills is John Luu known for?

John Luu has skills like Graphic Design, Web Design, Art Direction, Creative Direction, Social Media Marketing, Email Marketing, Corporate Branding, Digital Strategy, Marketing Communications, Social Media, Digital Media, Adobe Creative Suite.

Who are John Luu's colleagues?

John Luu's colleagues are Robin Riley, Felipe Mann, Ray Pullock, Steve Cassinis, Umair Ali, Austin Shaw, Matt Fairweather.

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