As CEO and Founder of Leadu SAPI de CV, I lead digital transformation and the implementation of advanced technological solutions, primarily CRM and ERP systems, to optimize business processes for companies in Mexico and Latin America. I am responsible for steering the company’s overarching strategy to align with both short-term and long-term goals. I oversee the development and deployment of technological projects that enhance operational efficiency and effectiveness for our client businesses.Additionally, I establish KPIs (Key Performance Indicators) for operational and administrative areas, ensuring objectives are met and performance is continuously enhanced. My leadership focuses not only on technical implementation but also on building strong client relationships and developing talent within our organization to foster a dynamic and progressive work environment.

Analyse Real Estate market performance using KPI’s.Day to day management of the sales team ensuring they are on track for achieving KPI’s.Setting sales and marketing KPI’s to manage activity within the team.Working with sales executives on approaches to building business.Ensuring the sales team update the CRM effectively with all appropriate data.Performance managing underperforming members of the sales team.Arranging for the company to attend relevant industry events and conferences.Reporting on activities towards targets to the company general director.Researching potential target industries and customers.Attending meetings with customers alongside sales representatives.Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.Achieves marketing and sales objectives by contributing and recommending strategic plans and reviews; preparing and completing action plans; implementing, quality, and customer-service standards; resolving problems; identifying needs.Accomplishes sales objectives by planning, developing, implementing, and evaluating advertising and developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.Protects organization's value by keeping information confidential.Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Contributing actively in many Projects providing companies like Procali, PAPSA, CAQ, CASA and many more with an analysis of the existing practices and make recommendations for improvements.Develop CRM, ERP and Benchmarking for the companies consulted; ABC Costing; Description of positions in the operational and administrative areas; Support purchases in lowering costs of RM and PM; Perform the skills matrix and the OEE analyzing the results for better decisions making; standardize financial formats (GAAP, IFRS); Define the KPIs of the different operational and administrative areas for decision making and weekly meetings.