Primary Responsibilities:Optimizing the websites to increase the traffic. Leading the team and interacting with the clients through mail and chat • Keyword Analysis, picking the right keywords, keyword density, keyword positioning, use of and keyword linking• Link building through press release & article writing, social networking, blogging, social media page creation• Implementation and coding of Google analytics, monitoring all aspects of website traffic• Using correct META, Alt tags, Keyword combinations, H1 to H4 tags, URL analysis, content alteration, hyperlink optimization• PPC Management of Google, & Microsoft Ad Centre for in-house websites.• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, ad copy writing and other important account metrics.• Manage Display network placement lists on AdWords and through other contextual advertising platforms.• Design and implement SEO and PPC plans across multiple sites• Optimize landing pages to ensure maximum returns are met• Using social networking sites such as Facebook, Youtube, Linkedin & Twitter to generate online sales• Requested & implemented new landing pages for A/B testing & MVT on engines and oversee the process from start to finish• Video optimization, viral marketing, maps, forum discussion, yahoo answersSpecialties: Organic SEO, Search Engine Optimization, project management and planning, multi-tasking, SEO strategic planning, social media marketing, pay per click optimization, client communications