● Analysed user behaviour and campaign performance with advanced analytics tools to identify trends, measure effectiveness, and inform business strategies● Translated complex data insights into actionable recommendations for marketing strategy, leading to a 41% increase in ROI for marketing campaigns● Managed and reported on marketing budgets

● Led weekly and monthly reporting of business analytics for assigned projects, including cost analysis, performance metrics, and ROI calculations● Implemented new data analysis processes that increased productivity and conversions by 11% through identifying trends and opportunities for A/B testing and optimisation● Utilised data visualisation tools (e.g., Tableau, Looker) to effectively communicate complex insights to stakeholders across different teams● Managed and monitored costs of marketing activities and external vendors, identifying cost optimisation opportunities and achieving a 30% reduction in overall spend

● A/B tested and optimised email campaigns to improve conversion rates by 10%● Monitored and analysed social media performance using metrics, achieving a 75% increase in ROI, conversion rates, and viewer engagement

● Identified trends in customer data and increased returning customers by 24% by leveraging data

● Monitored customer service performance metrics (e.g., response times, resolution rates) that improved team performance by 9%● Investigated and adopted optimal shipping and receiving strategies based on cost and efficiency