Steve Krause Email & Phone Number

Menlo Park, CA, US

* Was a senior executive across a timespan that saw DocuSign go public and increase revenue 6x to more than $2 billion annually.* Owned the positioning and messaging for DocuSign's products, category, strategy, and opportunity.* Owned the framework and processes for creating and communicating company strategy.* Lead teams for product marketing, industry.

Austin, Texas, US

• Led product management, strategy, and user experience for the Oracle Marketing Cloud, a software-as-a-service suite that includes natively built technology and acquired products across marketing automation.
• Evaluated and execute strategic partnerships and acquisitions.
• Represented Oracle at customer, prospect, and analyst/press meetings and conferences.
• Aligned Oracle Marketing Cloud’s product initiatives with those of other Oracle product teams and with worldwide stakeholders in Sales, Services, Ops, Marketing, and Finance.

US

• Led product management, user experience, and partnerships for an industry-leading cloud-based marketing platform. Customers included LinkedIn, JCrew, United Airlines, Staples, Intuit, MetLife, JetBlue, L.L. Bean, and.
• Rebuilt and managed a team of product managers and user-experience professionals.
• Created and institutionalized new processes for almost every aspect of inbound and outbound product management.
• Represented Responsys at customer, prospect, analyst, and investor meetings.
• Main-stage speaker at Responsys and third-party conferences.
• Acquired by Oracle in April 2014.

• Consulted on product design, product management, and strategy for established and start-up technology companies. Projects included:
• Support for building a data-driven product organization for a $180m interactive-marketing company.
• “Big data” analytics strategy and market analysis for a $20m personalization company.
• Product-design and strategy for an $8m collaboration-software company.

San Francisco, CA, US

• Co-founded and led the Intelligent Cross-Sell group within the CNET Content Solutions division.
• Primary designer of product functionality.
• Played a key role in sales and success of e-commerce customers, including four of the Internet Retailer 500’s top ten at the time.
• Led the strategic partnership and team integration that resulted in Intelligent Cross-Sell’s becoming part of RichRelevance’s product line.
• Integrated the acquired ExactChoice technology into CNET.com’s operations.

• Co-founded and led the company.
• Co-designed multiple products, including: -- An award-winning interactive product recommender. -- An intelligent product-comparison dashboard for call-center representatives.
• Acquired by CBS Interactive / CNET.

• Led the company’s founding team and was primary designer of the world’s first interactive-marketing software to enable behavioral profiling, segmentation, and analytics for personalization on Web sites.
• Worked with founders of Yahoo and Excite as early development partners, then personally sold the first eight deals the company did.
• Built and led the company’s Product organization.
• Played a key role in pre- and post-sales engagements with dozens of enterprise customers, including Gap, Nordstrom, The New York Times, Neiman Marcus, Continental Airlines, REI, Volkswagen, and Volvo.
• Represented the company in public speaking, press, and analyst coverage.
• Hired a team where, out of the first 30 employees, 12 later became founders or CEOs of other companies.

Menlo Park, CA, US

• Research manager and technology analyst at one of the world’s largest independent research institutes.
• Co-founder and leader of the iVALS project, the world’s first consumer-segmentation system designed to analyze and predict Internet behavior.
• Co-founder and researcher in the Media Futures Program, a research program that forecasted the future of digital-media technologies and markets. Clients included Apple, AT&T, Disney, Microsoft, Philips, and Sony.
• Authored research on the commercial potential of technologies such as machine vision, expert systems, groupware, genetic algorithms, and products based on chaos theory and fractal mathematics.