Head Of Marketing And Communications
St. Louis, Missouri
As the District's first Communications Manager, I had the pleasure of developing their direction largely from scratch. At the beginning of my tenure, the District's profile was very low, with an early study showing around 1% name brand recognition. Under my tenure, the District realized signifiant growth by the end of Q1 2013, including:- 199% increase in website traffic;- As much media coverage in the first quarter after I began with the organization as the District had enjoyed in the entire previous year;- 127% increase in newsletter subscribers with an open rate 11% higher than the industry average, and - The launch of an aggressive social media strategy and blog.Because the organization is so committed to partnerships and improving the quality of life in the region, I developed www.ConnectingSTL.org, a community blog for Great Rivers Greenway and more than 25 of its partner organizations and a source for all things transformative in St. Louis. The blog not only allowed the District to have another channel of communication, but it build organic SEO value and provided an opportunity for their partners to showcase their excellent work.In this role, I was responsible for managing the internal and external communications and brand management for Great Rivers Greenway District in support of the organization’s mission and values. I also managed all forms of communication including social media, websites, newsletters, marketing brochures and press releases. Additionally, I was responsible for creating, updating, distributing and controlling content, branding and organization image in an effort to enhance and further Great Rivers Greenway’s mission of building an interconnected system of parks, trails and open space in the St. Louis Region.