Board level role advising CEO Sam and Founder Kesang on business strategy, marketing, communications, content and beyond. Trippin is an ecosystem that empowers people to travel more consciously. Powered by a global community. Connecting cultures worldwide.

Board level role advising founders across multiple areas of the business ranging from marketing, commercialisation and raising.Jamu is a traditional Indonesian wellness drink that can help you balance your body and mindGood Jamu is an aesthetic focused delicious drink that is integrated with modern culture whilst leveraging ancient wisdom.

As part of Studio 55 ventures. Pitched a e-commerce and media brand redefining wellness for gen z. Received funding and built a brand and ecosystem featuring over 4500 products, 150 brands and award winning editorial and series.

I am the founder, CEO and Executive creative director of Woo, an award winning media brand and marketplace redefining wellness for Gen Z (funded by ITV). We're an antidote to the toxic news cycle, a feel good revolution making wellbeing discoverable, aspirational and culturally relevant. Wellness through the lens of music, activism, fashion and culture. - Driving 200m impressions monthly - 5 million video views a month - 4500 products and 150 brands across wellness, fashion, beauty, homewear and culture - Featured in Forbes, Creative Review, Ad Week, Design Week, GQ, Mashable and beyond. - Multiple award wins and nominations including 3 x Lovies, 3 x Webbys within the first 9 months.Solo founder, devised and drove the e-commerce, communications, PR, social, content and agency strategy. Built an impressive team of leaders across media, fashion and youth culture.

A new generation global lifestyle brand. Redefining the cultural institution through content, creative, campaigns and experiences built around travel, sustainability, design, apparel, music and culture. Working with everyone from Peggy Gou, DJ Harvey, Dover St Market to OMA. Overseeing 8 teams in a division of over 40 people, functions include marketing, digital, creative studio, influencer marketing, special projects, communications, cultural programming and content. Moved to a consultancy due to Covid-19 from March.

Drove strategic vision for Boiler Room leading teams of over 45 people across marketing, communications, film, broadcasting, music, editorial, product and design. I was tasked to move Boiler Room closer into the mainstream, increase audiences and press coverage while diversifying our commercial and content offering for investment and acquisition. Achievements: - Exponential audience growth increasing the social ecosystem by 68% YOY and 90% YOY to reach 283m per month.  - Drove a 500% YOY increase of press coverage catapulting the brand across mainstream media and culture titles resulting in over in a reach of over 1 billion.- Launched 4:3 an award winning new generation platform agnostic media proposition which merged live events, video content, social media curation and re-defined the role of the cultural institution. 4:3 launched with 10 million views and a reach of over 120 million in PR and content reach in its first month.- Launched the award winning 360 project 'System' – a multi-platform campaign (in partnership with Somerset House) designed to subvert the negative media coverage of ‘migration’ through art installations, parties, performances, live broadcasts and films celebrating migration’s impact on music and culture. -Drove a ‘Youth TV’ programming slate designed to create cultural entertainment formats for the next generation-As part of the founding Boiler Room Brand Labs team I developed the strategy, branding and insights designed to give brands a new way to engage with culture and content. Clients include Apple, Pernod Ricard, Maison Kitsune, Uber and more.Awards:Campaign's Power 100 (Marketing)-The Drum Digerati: Top 25 in Media & Platforms - Stephen Mai -Gold Lovies & Peoples Choice: Best Music & Culture Platform - 4:3 -Webbys: General Social-Music for Social - Contemporary Scenes -Webbys: Social Content Series & Campaigns - Migrant Sounds -The Drum Content Awards: Best Marketing Strategy - SystemFor more awards see below.

Responsible for leading, building and crafting the award winning marketing and design function of the biggest social publisher in the world. Driving the transformation of LADbible into a voice of a generation. My Grand Prix award winning "redefining LAD" strategy has repositioned the brand as a driver for social change, pop culture and broadcast disruption. My content-led campaigns have revolved around driving real social change and youth movements, focusing on politics, environmental impact with Trash Isles and mental health with UOKM8? This strategic approach has changed the narrative and perception of LADbible and has recently been attributed to creating a generation of "woke Lads' Beyond campaigns, I have developed content franchises and unique live programming disrupting broadcast models and redefining the way people consume content across digital platforms. As well as leading the award nominated rebrand.Other achievements include building an activation team responsible for executing commercial campaigns for brands like Nike, Netflix, RNLI, Beats by Dre and Amazon, I've also lead a revenue driving paid social function. Responsible for: MARKETING AND BRAND Brand Marketing Editorial + Video Original Content Paid Social and Digital MarketingCommercial Marketing Partnerships Events CONTENT DEVELOPMENT AND ARTIST RELATIONS Content and Franchise Development Talent and Artist Relations DESIGN Visual Identity Creative Direction Reconised over 68 times including: 12 x Cannes Lion - Trash Isles including:- Grand Prix - Cannes Lion - Design - Trash Isles- Grand Prix- Cannes Lion - PR- Trash IslesBest Social Series - GOLD Lovie Award - UOKM8? Best Overall Social - SILVER Lovie Award Best Internet Video - BRONZE Lovie Award Best PR and and Brand Storytelling - Master of Marketing Awards - UOKM8?Best Digital Strategy - DADI Awards - Redefining LAD Best Use of Social -DADI Awards - UOKM8?

Lead cross functioning teams to plan and implement ambitious multi-channel communications and content strategies to drive growth, business and commercial objectives. · International Trade Marketing and Brand Marketing: provide best practice education for local campaigns and plans and measure effectiveness · CRM; DM & Social: Collaborate with CRM to identify the role these channels play within ASOS’s media ecosystem and work with relevant teams to identify appropriate messaging· ASOS Media: Provide insight and strategic planning capability which will inform content creation and social distribution strategy · Brand Partnership team & Commercial: Consult on potential media opportunities offered by brand partners / third parties · ASOS Fashion: Provide insight and strategic planning capability which can inform content creation and distribution strategy across own channels

Global lead for Marketing, Social + Digital Strategy, Platform, Events and Brand for properties in the i-D group including i-D Magazine, i-D.co and the launch of the luxury and lifestyle destination Amuse.Took i-D from a print proposition to a digital platform driving growth by 1500% year on year.

Lead the strategy and growth of VICE UK's marketing activity. Grow audiences for each VICE channel and brand through digital strategy, email, partnerships, events, promotions, social, editorial development and creative. Global Marketing Lead for i-D Magazine, UK Marketing lead for VICE, VICE News, and MUNCHIES (previously VICE, i-D, Noisey and Thump). • Build 360 marketing strategies, social messaging and engagement campaigns to grow audiences for the VICE channels and manage the fulfilment of these campaigns. Campaigns included Generation Z, Vice Guide to Mental Health, VICE UK election, i-D 35th Anniversary and the launch of Amuse. • Build relationships with each editorial team and deepen collaboration/trading of ideas. Communicating plans, forecasting results, presenting analysis collaborating and sharing intelligence.• Hire, manage and mentor a team of Social producers and Marketing Execs• Manage the creation of new partnerships, deals and swaps to distribute VICE content and build VICE brands • Develop relationships within Virtue to create marketing strategies to support these departments commercial success.• Create on and offline initiatives, campaigns and collateral that creates further opportunities for sales teams.• Create strategies to position VICE as a thought-leader for advertisers (free or bartered) - speaker engagements, endorsements of events, award entries etc.• Content marketing R&D lead VICE UK, constantly researching and presenting new technologies and platforms elevate the VICE UK Marketing department as innovators in the digital space.

Develop and implement Caffe Nero’s digital strategy. Responsible for ensuring all digital activity supports and strengthens brand communications, both in the UK and globally. This includes driving the digital strategy, creative, social and promotional campaigns.

Manage a range of digital marketing campaigns providing digital solutions and expert consultancy to our Film and Theatrical clients, develop strong client relationships to ensure the productive and creative fulfilment of all of the client’s digital creative and online publicity needs. I worked across titles such as The Great Gatsby, Harry Potter, A Good Day to Die Hard, Fast 5, Despicable Me 2 and Oz

Produce client led commercial on-air creative such as TVCs, Idents, billboards, graphics packages and commercial spots for MTV and Nickelodeon’s UK and International markets.

This was a diverse role encompassing all facets of integrated marketing and creative production for MTV. Here I was tasked with creating commercial and sponsorship opportunities for existing and bespoke MTV properties. Working with clients such as Sol Beer, Jagermeister, LG, EMI, Toyota, STA Travel and beyond.

Feb 08 - March 12In this role I worked closely with the Digital Media Editor and Digital Marketing Manager to drive traffic to our digital platforms. DUTIES -Write, produce and publish 100 percent of the content on the MTV Hits Website (minimum of 10 stories per week). These stories consider MTV Hit’s digital marketing strategy and relate to the programming on the channel. -Write social media updates for the content produce to engage MTV Hits fans to interact with the brand and drive traffic to the website. -Take photos and MTV events and gigs for MTV news, MTV online and social media purposes. -Use the CMS to upload and manage produced content. -Pitch, research, and write content for the portfolio of MTV networks websites including www.mtv.com.au, www.mtv.co.nz and www.tmf.net.au-Pitch ideas for stories that help with ad sales and programming considerations in mind.-In this role I have published over 500 plus features for mtv.com.au and MTV Hits since February 08. The features published have been diverse, and range from MTV news items to concert reviews, artists bios, advertorials, competition copy, plus festival and awards coverage.-Brainstorm ideas for the MTV website with the Digital Media Editor-Introduce new initiatives and concepts to the website such as gig reviewsKEY ACHIEVEMENTS-My work created an increase in traffic/page views by up to 50 percent.-My community management help increase social media engagement

I spent 4 years at MTV Networks Australia working in Client Partnerships. In this role I managed the development and fulfillment of integrated marketing campaigns. I was responsible for the implementation of MTV’s biggest key partnership campaigns for some of Australia’s most prominent youth brands. Examples include Davenport, Jagermeister, Diesel, Slurpee, Universal Music, Sol Beer, Universal Pictures, Fox, Nissan and Chupa Chups.  This hands on role has given me the experience of working on TV commercial shoots, digital creative productions, content product integration as well as, project managing and working on events such as the MTV Australia Awards, MTV Snow Jam, MTV Summer, MTV Classic Launch, LG Texting Championships and Davenport’s Biggest Undie Twister.