Jennifer Overhulse is a writer, as well as a content and public relations (PR) authority, with an extensive journalism background and insurance expertise specifically related to trends driving the adoption and implementation of insurance technology (InsurTech), its impact on greenfield and incumbent insurance companies, distribution channels, startup partners, and the industry at-large. Jennifer has over 25 years of writing and editing experience, including positions as editor-in-chief, contributing editor, copy editor, marketing director, photographer/photojournalist, stringer, web editor, website developer, and beat reporter. Her sweet spots lie in identifying issues, niches and opportunities for clients, developing and applying go-to-market strategy, and creating provocative content which resonates with targeted audiences. Jennifer has been published in print and web publications such as: Best’s Review, Carrier Management, National Underwriter, Digital Insurance, ITA Pro, IASA’s Interpreter, Insurance & Technology, Tech Decisions, the Journal of Insurance Operations, The Stars & Stripes, The Louisville Business Courier, The Kentucky Post, The Encyclopedia of Sculpture, Suite 101, and Book Magazine.Today, Jennifer is an InsurTech influencer working with many industry event producers on program development and speaker recruitment, and she is a frequent roundtable facilitator, moderator, and featured speaker. Recent topics on which she has presented include insurance industry trends, changing insurance business models, procurement in the age of InsurTech, technology implementation strategies, social media for insurance, leadership, and entrepreneurship. A former management team member for IASA, Jennifer currently leads the association’s InsurTech Strategy Track in the Technology Program, is a member of the IASA CI-TO Roundtable Committee, and she advises the Global Insurance Accelerator’s startup teams each year.