Craig Stoddart

Craig Stoddart Email and Phone Number

International Business Development
Craig Stoddart's Location
Bern, Berne, Switzerland, Switzerland
Craig Stoddart's Contact Details

Craig Stoddart work email

Craig Stoddart personal email

n/a
About Craig Stoddart

My passion is building exciting, sustainable brand & business through clear strategy, creative thinking, team-work & high energy to ultimately deliver great experience to all, not least, the consumer.• The past 13 years I was General Manager and Managing Director in high growth Outdoor Sports Apparel after having successfully built and sold my own business.• My background is in sales and marketing, yet I have proven disciplined management of P&L, Balance Sheet, and Operations in an independent and corporate structure.• I can see the big picture, understand operational detail, and adapt plans to a changing environment.• I engage naturally and positively. I listen, and empower people to grow. I love the thrill of helping build a winning team that truly is greater than the sum of its parts.

Craig Stoddart's Current Company Details

International Business Development
Craig Stoddart Work Experience Details
  • Icebreaker
    General Manager Switzerland
    Icebreaker Jul 2008 - Nov 2012
    Verbier, Switzerland
    • Icebreaker is the world leader in Merino Outdoor Apparel• Tripled sales; best Net Profit margin & ROIC globally; highest sales per capita (excl. home market NZ), Team grew to 15, with 7 direct reports.• Led and championed several global or European initiatives including sustainable development of mass-market channel (sporting goods), sub-brand, outlet and end-of-line strategy, retail, CRM, and market segmentation strategy • Best practice in assortment planning and S&OP to drive efficiencies• Developed team & structure for growth, managing performance & accountabilities• Managed budgets, working capital and all resources to achieve targets and maximize revenue, net profit, ROIC, and optimize inventory• Strategic management of the marketing mix, GTM, and internal resources to hit seasonal targets, and build long term success in a changing environment
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  • Icebreaker
    General Manager Switzerland & France
    Icebreaker Jul 2008 - Jun 2010
    Managed subsidiary in France until its independence in 2010.
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  • Rockline-Nz
    Managing Director
    Rockline-Nz Nov 1999 - Jun 2008
    Verbier, Switzerland
    • Built own business as distributor for specialist outdoor brands including Icebreaker• Grew sales in Switzerland to CHF3.5million, and grew team to 10 including Sales, Marketing, Customer Service, Operations, Finance • Established subsidiary in France in 2007 (team of 3)• Sold business to Icebreaker and continued under contract with team intact
  • Rogers Distribution Ltd.
    Sales And Marketing Manager
    Rogers Distribution Ltd. Jul 1997 - Sep 1999
    Auckland, New Zealand
    • Sales and development for specialist kitchenware brand and distributor• Created a new (2nd) brand to develop mass-merchandise market• Managed key accounts (Supermarket chains) for Herbs and Spices category including creation and implementation of Marketing Plan• Negotiated and developed private label programs with Supermarket Chains for world’s leading manufacturers of infant diapers and baby wipes
  • Baron Leathergoods Ltd
    Sales And Marketing
    Baron Leathergoods Ltd Nov 1987 - Feb 1992
    Auckland, New Zealand
    • Began as sales representative for NZ manufacturer of leathergoods, making regular calls on retailers accross a large geographic region• Due to dismantling of import tariffs, built product design & specification system and travelled frequently to Asia to develop long-term supply contracts• Developed new corporate business, to ensure survival of our factory• Negotiated then implemented licencing agreement with leading US brand

Craig Stoddart Skills

New Business Development Strategic Planning Leadership International Business Business Strategy Sales Management Key Account Management Marketing Strategy Brand Development Product Development Negotiation Team Building Start Ups Apparel Outdoor Industry Wholesale Small Business Strategy Marketing Management Sales

Craig Stoddart Education Details

Frequently Asked Questions about Craig Stoddart

What is Craig Stoddart's role at the current company?

Craig Stoddart's current role is International Business Development.

What is Craig Stoddart's email address?

Craig Stoddart's email address is cr****@****ker.com

What schools did Craig Stoddart attend?

Craig Stoddart attended University Of Auckland, Auckland Grammar School.

What skills is Craig Stoddart known for?

Craig Stoddart has skills like New Business Development, Strategic Planning, Leadership, International Business, Business Strategy, Sales Management, Key Account Management, Marketing Strategy, Brand Development, Product Development, Negotiation, Team Building.

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