- manage media relationships and serve as a spokesperson to national and regional media with successful placements and story pull through in outlets including The Washington Post, Boston Globe, The New York Times, USA Today, NPR, NBC Today Show, NBC Nightly News, CBS Sunday Morning- lead a conference of communicators and provide crisis training and counsel to 58 member organizations and campus affiliates- developed a public relations campaign to generate grassroots support across fraternity and sorority undergraduate and alumni members for legal actions in federal and Massachusetts court fighting Harvard’s sanction policy against single gender organizations; in the first 10 days, the effort saw 325k website visits, 65k sign the petition and 800 stories were published about the lawsuits- developed national grassroots advocacy in support of state and federal anti-hazing legislation and other coalition efforts which secured passage of new laws in Ohio, Texas and New Jersey and advanced the REACH Act and END ALL Hazing Act introduced in Congress

- developed and rolled out grassroots campaign to promote the positive impact of fraternities by encouraging individuals to share their stories with a one-day social media reach of 13.6 million- successfully updated brand for trade association and rebranded a foundation from male-focused to coeducational with an identity distinguishable from trade association

- formed a department of five staff members serving as an internal agency responsible for over 2,000 communications, marketing and technology projects annually- led successful organizational technology infrastructure upgrade and website redevelopment projects to transition from older internal servers and terminals to cloud-based systems and externally hosted website with better customer web experience - led development of messaging and collateral materials for successful $9 million capital campaign- assumed management of printing services and ended use of outside print broker saving more than 30% in printing expense - developed organizational crisis communication protocols and implemented through 180 chapter affiliates- developed and executed successful inaugural Day of Giving donor acquisition campaign with over 800 donors- led successful organizational rebranding effort to better reflect organizational missions including trademark updates to be more effective on modern digital platforms and developed brand guidelines - launched an online magazine for positive stories and social sharing that was adopted by peer organizations- managed brand marks and licensed vendor relationships to protect and maximize brand integrity and value- served on leadership team for conventions and student leadership academies in various cities

- led magazine redesign to increase reader engagement in print and online while making adjustments to the publication to reduce the printing and mailing expense by 20%

- managed content, design, production and mailing of quarterly alumni magazines and books- manage social media and digital marketing strategies across multiple platforms to maximize engagement

managed and provided for design, marketing and communication needs of various clients