Sarah Toepfer Email & Phone Number

Rockford, Mi, Us

Greater Milwaukee Area

- Consulted 107 Catholic schools within the Archdiocese of Milwaukee on their marketing and recruitment efforts- Consultations included web optimization, direction on print and digital assets, relationship building and networking, and long-term strategy for sustainability and growth

Brookfield, Wi

- Recruit professionals for both contract and full time opportunities - Experience in a sales capacity and actively seeking to obtain new accounts- Voice of ESC; communicate with audiences across social media platforms like Facebook, Twitter, and LinkedIn- Create content about recruiting processes, the ESC company, and career development- Assist peers in active and appropriate social media participation

Greater Grand Rapids, Michigan Area

- Develop the look and feel of the website so that the consumer is able to easily navigate and use our features and functionality in order to create a seamless user experience.- Create business requirements related to site development and communicate to IT Team.- Use Omniture site metrics tool to track site performance, traffic, page views, AUR, etc. Produce reports for various category buyers, leaders, and stakeholders.- Apply new media, technology, competitive research, and emerging standards related to digital media.- Responsible for thinking strategically. Responsible for having an understanding of traditional and digital marketing and media disciplines.

Greater Grand Rapids, Michigan Area

- Partnered with Creative team, Merchants from brick & mortar and digital, and leadership to update marketing assets on website. Including homepage, landing pages, assortment pages, search results pages, recommendations, and external advertisements.- Worked to streamline projects and requests while considering time constraint in production. Accounted for flexibility and up-to-the minute changes in the industry.- Wrote creative briefs detailing time lines, copy suggestions, artwork, and overall strategy.

Greater Milwaukee Area

- Managed onsite search experience. Optimized and browse experience through the use of Endeca Experience Manager, keyword redirects and thesaurus entries. - Managed product recommendations for Kohls.com from implementation to defining successful algorithms by category or user. Purchases by recommendations increased exponentially in three years.

Menomonee Falls, Wisconsin

- Launched Product Recommendations on kohls.com in October to provide customers with an increasingly relevant and personalized experience- Set initial algorithms for all products while identifying areas to test, optimize and increase revenue - Team with Analysts to define success metrics, test & target to customer segments and standardize reporting cadences- Planning crawl, walk and run strategy for Recommendations - Identify competitive sites, research the present implementation and future of Recommendations - Focus and put emphasis on personalization as projects and strategy are introduced - Partner with Omniture to troubleshoot Recommendations tool; communicate clearly and consistently to build and establish relationships

- Collaborate with Business Managers, Buyers, and Production Teams to increase depth of online assortments and drive sales- Maintain left navigation assortments, various gift shops, and promotional callouts by thorough audits- Research and analyze competitor sites to find best practices and enhance customer experience- Partner with Analysts and utilize Omniture to optimize web merchandising - Consistently gather information to be a subject matter expert in specific businesses- Work with brick & mortar offices to translate in-store shopping experience to online environment

- Oversee the creation and production of kohls.com sales events

- Collaborated with Business Managers, Designers, Content and Editing teams to create and produce seamless promotional events on kohls.com - Checked accuracy of all sales events online by daily reviews, thorough price checks and revisions - Partnered with marketing associates to determine content of e-mails connected to sales events