Lead UX Designer• Coordinate and organize the BCR UX Team for optimal efficiency.• Collaborate closely with Product Owners, Scrum Masters, Agile Coaches, and designers to ensure clear communication and efficiency during the design phase.• Provide feedback and solutions to other designers and validate their work.• Manage the UX Team’s workload and projects, both within and outside of Digital Labs.• Mentor and coach designers to develop their UX and soft skills.• Create UX Standards and Practices (e.g., UX Workflow, UX & FE Collaboration).• Conduct one-on-one interviews.• Define KPIs for the UX Team.• Establish the UX Team Roadmap.• Coordinate BCR projects and define the BCR Design System to enhance collaboration with the FE Development Team.• Conduct job interviews.• Identify the best courses for BCR designers to develop their UX and Agile skills.• Ensure the provision of UX Tools for maximum efficiency.

Understand and Define Business Objectives• Identify pain points and obstacles.• Conduct team brainstorming sessions and focus groups.• Perform data and competitive analysis.Product Planning and Development• Define the Features MAP and MVP (Minimum Viable Product).• Conduct both quantitative and qualitative user-testing sessions to understand customer needs.• Analyze customer behavior to improve user experience.User Experience Design• Define personas and user stories.• Map user flows, user journeys, and identify critical paths (Red routes).• Develop the information architecture.• Design layouts, create low-fidelity and high-fidelity wireframes, and prototypes.• Write UX copy and establish the tone of voice.Interface and Interaction Design• Conduct UX and UI research for best practices and methodologies.• Design mobile and web interfaces, including states, corner cases, and error & alert messages.• Create the skeleton of pages and screens.Technical Documentation and Quality Assurance• Export assets and provide UX specifications.• Conduct quality assurance post-implementation.• Define the BCR (MAP) Design System to ensure consistency, reduce delivery time, and enhance collaboration with Front-End Development teams.Research and Continuous Improvement• Conduct user research to identify opportunities for improvement in existing products or services.• Prepare case studies.Agile Methodology and Visual Design• Work according to Agile methodologies.• Create high-quality visual designs for products and services, including user interfaces for websites, apps, and other digital platforms.

My Portfolio: https://dribbble.com/StoianAdrian91• Web-based Applications • Websites & Responsive Design• Mobile Native / Hybrid Applications• Producing complex UI Kits & Style Guides with all the states• Define color palettes and gridline systems• Provide UI review after front-end implementation• Brand Identity & Packaging • Develop interactive high fidelity prototype in Axure, UX Pin & Invision in order to get more accurate feedback• Applications & Websites Mind Map • Argument and sell design decisions• Design and present motion interactions and animations• Analyze user feedback, analytics and data to identify opportunities for UX improvement

• Cooperating with design team in all digital and media disciplines• Take tasks from concepts to final execution inside the deadline• Coordinating and leading the design team to the right direction• Supervising and enhancing the workflow inside the design department• Hired, managed and coached designers• Coordinated various design projects• Understanding marketing initiatives, strategic positioning and target audience• Internal Applications and Platforms Design• Creating various Template Guides• Analyse the clients competitors• Collaborate with other departments to validate ideas• Interpret Social Media & Google Analytics Data• Provide UI review after front-end implementation• Research trends in User Experience & eCommerce

• Online gambling & eCommerce• Contribute to high-level strategic decisions with executive members• Work closely with the Business & Product teams to analyze project requirements• Identify and troubleshoot UX problems• Present design strategies to management to deliver solutions that increase conversion & revenue• IOS & Android App• Website & Responsive• Complex UI Kit & Style Guide

• Thinking and creating Credex's website• User Interface Design (UI) • User Experience (UX)• Responsive Design• UI Kit• Style Guide

• Websites, Responsive Websites• Web-Based Applications• SaaS & B2B Platforms• Hybrid Mobile Apps• Native Mobile Apps• Producing UI Kits & Style Guides• Define color palettes and gridline systems• Work closely with the project manager and developers in order to validate and find best solutions

USA McDonalds as the main client!• User Interface (UI)• SaaS & B2B Platforms• Web-App Based• Responsive Design• Producing Complex UI Kits & Style Guides• Define color palettes and gridline systems• Collaborate with other departments to validate ideas• Analyze user feedback in order to identify opportunities for improvement• Provide UI review after front-end implementation• Design and present motion interactions and animations

• Website & Responsive Design• Web-Based App• Develop mockups in UX Pin & inVision• Producing UI Kits• Define color palletes and grids• Provide UI review after front-end implementation • Marketing & Campaigns• Newsleter & Email design• Promotional materials• Brand identity

• User Interface Design (UI)• Websites & Responsive Design• Motion and Interaction Design• Hybrid & Native Mobile Apps• Develop interactive mockups in UX Pin & Invision in order to get more accurate feedback• Producing UI Kits• Define color palletes and grids• Provide UI review after front-end implementation • Argument and sell design decisions