In charge for strategy and growth of 3 global water brands in Europe (40 markets). Leading cross functional teams in development of long range plans, annual business plans, and delivering strong innovation pipeline for market execution.

In charge of developing & leading strategy and innovation agenda for hydration category, spanning across 16 local water brands and 4 global brands for the 26 market cluster that consists of the developed, developing and emerging markets.

Leading a transition to a new way of working on 16 local water brands, within agile framework and crafting the network among the 26 markets for better performance

Lead the vast portfolio of Stills brands in the Top 32 market, with the strong emphasis on bringing innovations to the consumers, in the form of new tea offering (Fuzetea), and new juice propositions (Cappy+)

Leading a cross functional team of 2 bottling partners and several different agency partners in achieving business goals behind one of the biggest and most loved brands in the world, Coca-Cola. In charge for defining mid and long term strategy for brand and the sparkling category for the 3 markets while aligning with the overall portfolio goals. Responsible for driving revenue for the System through exceptional execution in consumer communication, while also bringing best in class inspiration for the shopper activation, all while maintaining great relationship with the main customers and delivering value for them.

In charge for driving profitable growth of the sparkling portfolio in Serbia and Montenegro. Leading the development for Flavors with clear business priorities. Responsible for identifying growth corridors and opportunities for Fanta, Schweppes and Sprite in Serbia & Montenegro while importing all relevant ideas from other markets, with special focus on commercialization process. Building up knowledge and cooperation among our bottler and agency partners in order to efficiently and effectively drive business results.Key achievements:- Fanta growing double digit in volume, market share and household penetration with the initatives I lead and executed (Orange Superiority and Teen platform activation)- Serbia making number one country in terms of Fanta KBIs across whole of Europe- Schweppes accelerated performance in terms of volume and household penetration with amplification of the global campaign- Created the biggest brand Instagram account in Serbia for teens for Fanta (>30k fans in 9 months)- First big brand to engage YouTube influencers in Serbia with impact (Yasserstain and BalkanTube Fest partnership)- Schweppes receiving best in class social media award in Serbia in 2015

Leading brand projects for Coca-Cola TM in Serbia and Montenegro that are in line with long-term objectives for growth of the brand with special focus on Active healthy lifestyle initiatives like Coca-Cola CUP. Communicating with business unit on way forward to our 2020 vision and discussing best course of action based on various knowledge and insights analysis that I have been doing on a regular level. Managing relationship with the local bottler team in achieving our joint BP goals. Handling several agencies for smooth and effective project management in line with budget.During this period, on top of my regular duties I also held 2 interim positions:1. Marketing activation Manager for Flavors (Fanta, Schweppes, Sprite) for Serbia and Montenegro, leading 3 brands on their further development in the segment and building brand equity while at the same time acquiring market leader position in market share and household penetration. (2013 & H1 2014) 2. Marketing activation Manager for Macedonia, handling the whole portfolio of brands for the Macedonian market and managing all everyday tasks that ranged from handling financial commitments towards our vendors to doing analysis of the available research data and executing BP projects (H2 2011 - H1 2012)Everyday tasks that I handle in my current role:- Building brand equity through various brand and shopper experience projects (ATL communication, Sampling & Special events, POP development)- Doing strategy and insights analysis (retail audit, household panel, brand health, etc.) that will further drive the business to achieve yearly targets.- Communicating to bottler counterparts in achieving BP targets in most effective and efficient way- Handling and developing agencies (Media agency, Creative agency, Digital/Social media agency, PR agency, BTL agency) through partnership based approach and knowledge building- In charge of the proper and responsible spending of the budget

Assists to Marketing Activation Manager Coca-Cola TM, Marketing and Brand Manager neXt Juices TM and Group Brand Manager Marketing The Category in market activation plan execution. Works at cross functional teams consisted of various bottler functions and outside agency service providers on local amplification of Business Unit programs and implementation of Coca-Cola brand programs in respective markets while ensuring compliance with global brand priorities and local legislation. Tracked and reported on execution and performance development.