Sergey Tokarev Email & Phone Number

Belgrade, Rs

Key Achievements:1. Established product processes and scaled the team from one feature team to 5 cross-functional units with defined ownership and measurable results2. Launched the Growth team, achieving ~20 A/B tests per quarter, resulting in a 10% increase in C0 (conversion to trial) and a 40% increase in ARPU (average revenue per user), leading to a 40% MRR (monthly recurring revenue) growth3. Launched the Android team, scaling the app’s MRR to $200k, hitting benchmarks based on ROMI (return on marketing investment)Actions Taken:1. Transitioned teams to a cross-functional model by defining ownership areas, introducing sprints, and fixing the release schedule, reducing time-to-market2. Implemented a discovery process where the team conducted over 100 quantitative and qualitative studies, improving hypothesis quality3. Organized hypothesis workflow by introducing success criteria, prioritization, and setting checkpoints with product reviews from hypothesis to epic, which revealed bottlenecks and improved metrics4. Developed a roadmap using Jobs-To-Be-Done research to uncover growth opportunities, align teams around product value, and strengthen the backlog with impactful hypotheses5. Established A/B testing by implementing a frequentist approach to statistical tests and setting up dashboards, ensuring all product changes were A/B tested, providing precise release evaluation6. Built a metrics tree, defining the North Star Metric and aligning teams by ownership. Presented this topic in a talk at Epic Growth (https://my.epicgrowth.io/programs/podlodka-economy-tokarev)7. Calculated unit economics, analyzed MRR trends, and identified key growth levers. By focusing on the most impactful, the team increased C1 (conversion to purchase) by 17%

Moscow, Moscow City, Russia

- Delivered full project management cycle by coordinating the work of 5+ members, leading them through the process of onboarding, coaching, and involving the team in problem-solving training which resulted in the generation of new ideas increasing the company’s performance.- Provided company with thorough A/B testing including experiments on paywall, pricing tests, new onboardings testing and improvement of current one, which resulted in increased Average Revenue Per User, Life Time Value, trial subscription Conversion Ratio.- Led company’s development path through A/B-testing system improvement, new hypothesis testing flow, Risk Assumption Tests focused on expanding core value, which resulted in personal promotion to the Lead of Mobile Product.

Vladivostok, Primorye, Russia

- Managed cross-functional team of 15+ members through the implementation of Agile Project Methodology, setting OKRs and outlining KPIs, which resulted in successful quarter OKRs reached by the team.- Ensured the company’s profitability by setting new improvements in UX scenarios, developing a product roadmap, and making solid cusdev research and user tests, which delivered a brand-new feature for a large-scale advertising campaign.