Stokes Jones Email & Phone Number

Atlanta, Ga, Us

Atlanta

Helping Private Market investing move to the next level as a VP of User Experience Research for Aladdin (the world's largest investment management platform integrating risk analytics, portfolio construction, and trading).

New York, New York

Leading research strategy for the growth of digital payment products (in a mission to make one of America's oldest & largest banks as customer-centered as possible). Collaborating with Designers, Engineers, and Product Managers on services like P2P transfers & Digital Wallets (so customers can more fluidly integrate their money into their lives).

Mountain View, Ca

-Chatbot Product Manager for the US launch of Bixby (Samsung's Voice Assistant). -Responsible for guiding a team of writers & researchers to create a distinctive tone of voice for a new digital ‘personality’ inhabiting all Samsung mobile products.-Resulted in a refined ‘product voice strategy’ and a 200,000 word database of utterances & responses which put this strategy into practice. https://www.youtube.com/watch?v=FL7iM8X9AE0

Mountain View, California

User Research & Service Design Lead in Samsung’'s 'Mobile Experience Lab' advancing next generation Roadmaps for health, wellness, & payment tracking (incl VR/AR concept testing).

As Program Chair my role was leading the Editorial process for: -Curating all conference content (reviewing, selecting, detail editing White Papers, Case Studies, and Pecha Kucha) for peer-reviewed journal proceedings published by the American Anthropological Association. -Writing the overall conference charter www.epicpeople.org/2016/call-for-participation/-The EPIC conference highlights examples of ethnographic research guiding innovation, growth & strategic success for industries, communities, companies. -EPIC is the international community for research into people's everyday lives & their relationships with products, services, companies.

Cupertino, California

Service Design Lead developing new offers at Ricoh's Silicon Valley Innovation Lab (in collaboration with Product Managers, Engineers, and Designers)-Led the service design to define the end-to-end customer journey for a new retail telehealth product using physical & digital platforms (including: a self-diagnostic UI, a pod exam room & an Electronic Health Record interface). https://www.linkedin.com/pulse/ricohs-telehealth-clinic-solution-rick-meider/-Blue printing front stage customer experience & human factors requirements (like timing-per-touchpoint) incl. the ergonomics of the pod exam room-Identifying back stage operator workflows to deliver this unique healthcare service-Leading early ‘service prototype’ testing to validate use cases and recommend core refinements (with partners & target customers).

Mountain View, California

Was valuable to senior leadership in bringing UX, Marketing, and Product Management together by combining: 'Front End' innovation research:-Led US & Global customer immersions research to answer the company’s hardest questions - such as what mainstream smartphone users will (and will not) want from mobile in the future. This work shaped product innovation directions (including how customer desire for “less intrusive” mobile experiences should be operationalized). UX evaluation testing: (highlights for Moto X and G smartphones)-Ensured the signature gesture for the first Moto X camera was ready for launch (by reducing gesture failure from only 1/5 users who could open the camera to 4/5 users who could do it 1st try).-Field trial testing to develop mobile experiences embracing BRIC markets. As described in this CNET article, the research shaped corporate portfolio strategy & resulted in crucial changes to a personal security app. //www.cnet.com/news/moto-g-motorolas-surprise-hit-honed-at-knifepoint/

Atlanta, Ga

Confidential consulting projects helping teams achieve customer-led innovation (drawing on a full methods toolkit): -Innovation strategy research that guided ‘next step’ refinements & positioning of consumer technology products; including digital cameras, and remote virtualization services (in US, Europe, Asia).-In-store experiments, large-scale tracking surveys,& warehouse-based mockup testing that achieved a 15-year design plan for a rapidly expanding retail chain. -Urban mobility research & data-based scenario planning that defined the optimal balance of physical branches vs digital services for a banking network

Greater Atlanta Area

Led the consumer insight & design research team for Philips Design in North America:-Managed user-centered design research which shaped Philips’ products & accessories (including universal remote controls, sustainable lighting, medical imaging and healthcare environments).-Led team in ‘clinical shadowing’ fieldwork capturing staff workflows for shaping renovation of a children’s hospital in Florida-Facilitated design research workshops & charettes with Doctors, Nurses, Architects, & Designers (that created a ground-breaking new hospital helping save lives due to better line-of-site monitoring). https://www.youtube.com/watch?v=NrWGKogw6P0&feature=youtu.be

London, United Kingdom

Consulting projects drawing on a hybrid background in user-centered design, anthropology, social trends & marketing strategy:-Lodestar was founded to apply multi-disciplinary insights to the creation of new offers based around emerging technologies. -Accomplishments included guiding breakthrough social media channels for the BBC and Nokia; as well as leading initiatives for T-Mobile, Vodafone, HBOS, and InterContinental.http://news.bbc.co.uk/2/hi/programmes/people_power/4333911.stm

London, United Kingdom

Leading a team of London experience strategists & design researchers for this S&P 500 digital consultancy (plus XMod Director for Sapient Germany). Key outputs included:--User research & strategy defining Opodo.com (Europe’s 1st airline ticket hub - its answer to Orbitz).-Prototype testing & proposition refinement that launched 1st wireless web pads.-Service design & usability for Europe’s 1st broadband portal.

London, United Kingdom

At this future-focused consulting firm was Strategy Consultant and Managing Editor of its flagship insight service “Planning for Consumer Change”:-Conducted & synthesized nationwide qualitative & quantitative research (including a 30-year tracking survey) into 20 core customer drivers (communicating the most pressing issues for each client via workshops to inform business goals).-Led a large team of Researchers & Writers in publishing two hardbound books (totaling 400+ pages)-Expanded service to 50 of ‘The London Times’ Top 200 companies / grew earnings to over a million pounds making it the firm’s top earner.

Shenzhen, China

While conducting ethnographic fieldwork on consumer habits in China, I completed special projects for the Chairman of a state-run holding company:-Marketed the company’s newly acquired internet ISP services.-Re-positioned a traditional Chinese liquor as a ‘youth’ spirits brand (my first consumer research).

Master Of Science & Ph.D Candidate, Social Anthropology, Masters With Distinction / Overseas Research Student Doctoral Scholarship

Bachelor Of Arts, Philosophy

Start Of Ba, Anthropology