Director of Marketing and Business Development {Brands: DISH Network, Comcast, ADT} Built and lead a team of marketers in digital, print, social and affiliate channels focusing on new customer acquisition through inbound tactics for DISH Network, Comcast, ADT brands. Manage marketing budget of $13.5MM and negotiate annual media contracts with a cost savings of $2.3MM to meet ROI objectivesLead and direct the digital marketing team in providing strategic positioning using PPC, SEO and Email initiatives to align with each brand KPI’sProvide creative development and direction to overall brand messaging to align across all marketing channels for an optimal user experienceDirected a team of developers to create an in-house reporting portal that illustrates individual department metrics and KPI’s to provide internal reporting efficienciesDeveloped and maintained digital, print, affiliate and media agency relationships to ensure proper communication and execution of campaignsAnalyze market trends with metrics to identify future forecasting, develop and review performance reports, identify areas in need of improvement and implement measures to elevate performance levels to meet ROI objectivesIdentify customer profile through segmentation by modeling behavioral and geo/social characteristics to facilitate strategic planning and acquisition growthBuilt, lead and maintained an affinity/partner program that grew monthly new customer acquisition by 25%Introduced a profitable customer retention referral program that gains a 60% monthly returnImplemented a performance based model for our directory platform that achieves an 80% lower cost per acquisition

Creative Director that managed a team of creative professionals focusing on brand identity for Re/Max, F.C. Tucker, Century 21 and custom home builders.Managed all phases of print production team including client content and imagery, stock photography, pagination and other production related tasksDeveloped and maintained yearly print budgets, distribution schedules and ensured all activities were executed on time and on budgetMaintained design and print vendor relations; prepared files for off site printing as well as amended and signed off on final proofsManaged all pre-press functions including; pre-flight, imposition layout for direct to plate outputActively inspired, led and developed the creative team capabilities through support and regular feedbackContinuously challenged the creative team to develop engaging, powerful creative that delivered key messaging to drive business results Delivered strategic campaign direction to clientele to grow consistent brand identity and to leverage marketing intitiativesManaged, trained and supported client CRM tool