As a Strategic Marketing Manager at Vaisala, a global leader in environmental and industrial measurement solutions, Rasmus leverages his 25 years of experience in creative and marketing roles to plan and execute brand revitalizations, marketing platforms, and campaigns that drive awareness, engagement, and growth. Rasmus combines his skills in branding, storytelling, concept creation, and copywriting with his knowledge of history, communications, and service design to craft compelling brand narratives and strategies that resonate with diverse audiences and stakeholders.Rasmus is passionate about bringing out the best a brand can offer, and has contributed to the success of brands such as Royal Doulton, Fiskars, Robocorp, and KONE, for which he won multiple awards for his innovative and data-driven online campaign. Rasmus is also a co-captain of the Helsinki chapter of the Mikkeller Running Club, where he organizes monthly runs and events, and manages social media marketing and merchandise. Rasmus is motivated by creating positive impact and value through his work, and enjoys collaborating with talented and inspiring teams.