• Drive $5M in annual sales through dealer, distributor, and chain accounts, including contract and pricing negotiations, product assortment, and sales rep management to grow revenue for respective channels.• Partner with VP of Sales to build sales forecast and reporting tools to accurately track wholesale revenue, analyze trends, and measure against sales team KPIs.• Communicate cross-functionally with executive, brand, supply chain, marketing, and finance teams to flag potential risks and opportunities, secure stakeholder alignment, and implement solutions to grow the wholesale business.• Coach and guide 25+ sales reps and two internal team members on best sales practices, strategies, and relationship management.• Develop and oversee sales operations functions including sustainable process creation to ensure cross-functional team efficiency and account for future account growth.

• Ideate and execute new retail programs and exclusive products, in collaboration with product development teams and retail partners, to drive over $8M in annual revenue.• Create and implement retail processes and infrastructure to maximize retail expansion, including a $10M annual sales forecast, Product Information Management system, and a wholesale order process.• Direct onboarding for all new retailers and sales rep agencies, including contract negotiations, sales training, asset management, and SKU setup.

• Acquired, built, and grew relationships with 40+ new partner contacts to increase brand equity, provide potential alternate solutions for clients, and position the new partnership program for rapid growth.• Accelerated referral program by 250% and generated $175K annual revenue by implementing a new management tool.• Developed partnership data systems and reports to accurately track and attribute partnership revenue and KPIs.

• Identified, prioritized, and developed strategic recommendations for external growth opportunities, including gift card programs and 3rd party retail product partnerships, to expand customer reach and increase revenue. • Executed growth projects, including launching an Amazon store and brick and mortar product launches, by creating structure in ambiguous environments and gaining full stakeholder buy-in during new process creation and adoption.• Established and outsourced a new digital product setup process, eliminating the need for a new hire and increasing internal bandwidth for multiple teams previously involved in the process.

• Led negotiations and strategic planning with 50 partners to source over 4.8 million units with a weighted average of 75% off retail, ensuring a strong merchandising portfolio for subscription boxes.• Partnered with operations team to hire two supply chain associates and streamline receiving and shortage reconciliation processes, which decreased operational costs and improved vendor fulfillment relationships.• Collaborated with digital product team to define requirements, build supporting systems, and create implementation schedule for new subscription planning tool to improve efficiency, accuracy and cross-functional planning.

• Sourced over 1.5 million units from 75+ partner accounts with a weighted average of 75% off retail; tailored each pitch to ensure a positive partner experience and sustainable partnerships.

• Managed entire client lifecycle, including proposals and onboarding, for social media marketing programs to grow overall agency client portfolio.• Produced content across social media channels, including blogs and emails, and presented results, growth opportunities, and analysis to all clients