-Develop full funnel content strategy across all paid channels in conjunction with agency Growth Director and client teams. (Meta, Google, TikTok, + more)

-Project Manage timelines and execution of all DTC Paid/Digital initiatives -Support the Growth Director in optimization of paid channels to maximize revenue growth and paid media efficiency -Identify and execute on revenue opportunities across organic and paid channels in real timeAccounts Serviced:-Milk Makeup-Boy Smells-Kin Euphorics-Pillowtalk Derm-Dolan Scrubs-Lavazza Coffee-Fforme-Anne Fontaine-L’or de Seraphine

-Manage all agency Paid Media client projects including strategy, execution, optimization, and reporting. (Paid Social- Facebook, Instagram, Twitter, LinkedIn. Programmatic-StackAdapt, Outbrain.)-Ensure excellence in all channel management. This includes: editing content, analyzing performance, consulting on social topics and brand channel best practices, as needed.-Ensure proper posting of client content to websites and social media channels. -Lead in brainstorming and implementing creative social media initiatives across all clients.

-Conducted multi-variate analysis of our Creator content to continually optimize Engagement Rates throughout Creator programs (5-6x above industry average)-Copyedited 100+ pieces of Creator content on a monthly basis-Oversaw the recruitment of Creators by managing teams of 1-4 Creator Marketing Managers per campaign for 4-7 client projects per month

Responsibilities:-Sourced between 25-50 pieces of Creator Content per month by negotiating contracts with Creators, agencies, and talent managers-Hosted webinars and distributed a monthly newsletter to educate our Creators on social media best practices and foster community building -Guaranteed a steady flow of inbound Creator leads by executing weekly email campaigns, building landing pages, and creating educational materials on our company's initiatives