As the leader of Expatrio’s Greater China team, I have played a pivotal role in establishing Expatrio as the market leader in the region through strategic execution and strong partnerships.[Market Representation & Sales Strategy]Represent Expatrio across Mainland China and Chinese Taipei, driving strategic initiatives that boost market penetration and customer engagement. Collaborate closely with sales teams to implement tailored strategies that resonate with local… Show more As the leader of Expatrio’s Greater China team, I have played a pivotal role in establishing Expatrio as the market leader in the region through strategic execution and strong partnerships.[Market Representation & Sales Strategy]Represent Expatrio across Mainland China and Chinese Taipei, driving strategic initiatives that boost market penetration and customer engagement. Collaborate closely with sales teams to implement tailored strategies that resonate with local markets.[B2C Marketing Leadership] Spearheaded the development and execution of a B2C marketing strategy specifically for the Chinese market. Introduced innovative performance marketing tools and crafted localized content that significantly increased customer acquisition and brand loyalty.[B2B Strategy & Partnerships:] Led the growth of Expatrio’s B2B network by establishing and deepening partnerships with key institutions, including universities, Sino-foreign educational projects, and B2B agents throughout Mainland China, Hong Kong, and Taiwan.[Strategic Conference Participation] Actively prepared for and participated in major educational conferences and events in Greater China, ensuring Expatrio’s objectives were met and its brand presence was maximized.[Achievement of Strategic Milestones]Steered strategy and operations to consistently meet and exceed annual milestones and KPIs, aligning with Expatrio’s broader business goals.Expatrio, headquartered in Berlin, is a trusted one-stop solution for international students coming to Germany, providing blocked accounts and health insurance essential for visa applications. Show less

Bon App is the de facto standard for international people to discover China through trusted community reviews. It's the only platform with official endorsement by the Shanghai government, the most important international city in China.Bon App is your survival kit in China. You can use Bon App to discover many hidden gems China has to offer, from your next favorite restaurants to the most trusted international schools.My experiences at Bon App:[Growth Hacking]Worked… Show more Bon App is the de facto standard for international people to discover China through trusted community reviews. It's the only platform with official endorsement by the Shanghai government, the most important international city in China.Bon App is your survival kit in China. You can use Bon App to discover many hidden gems China has to offer, from your next favorite restaurants to the most trusted international schools.My experiences at Bon App:[Growth Hacking]Worked with an extremely limited budget to growth-hack a seed user base and grow from zero to 300,000 unique monthly active users, and achieved a 60% market share in bilingual review platforms from scratch. [BD and Sales]Built a suite of business products that generated over 6M RMB (1M USD) in sales in the first year. Negotiated multi-million RMB advertising and sponsorship deals with major brands and agencies.[Strategic Expansion]Spearheaded expansion from restaurants to new verticals such as travel and education. Managed multi-city expansion that saw Bon App explode from a Shanghai-based platform to servicing 11 cities across China and Asia, such as Singapore, Hong Kong, Beijing, Nanjing, Shenzhen, and Hangzhou. [Product Development]Supervised product features such as table reservations, IM, mobile payment, targeted marketing, and pay-per-click ads, inside both iOS/Android apps and WeChat Mini Program.[Operation & Management]Recruited and managed an effective Engineering, Product, BD, Marketing, and Operation team of 50, in a multicultural and bilingual environment in Chinese and English. Gained extensive experience in product management, engineering management, sales management, marketing management, digital media, and event management.[Event & Campaign Management]Identified and forged strategic partnerships with major real estate and alcohol brands that allowed us to launch creative and extremely successful online to offline events and campaigns. [Fundraising]Secured over 10,000,000 RMB (1,500,000USD) venture investments and government grants that enabled Bon App to grow year after year. Show less

Me and my team offer services in four main areas:1. Business Delegation: arrange on-the-ground visits to look, talk and feel in the local markets;2. General Compass: handhold your business to navigate through uncharted waters for the first time, from sharing veteran lessons to setting up operations;3. Product-Market Fit: fine-tune ideas into concepts, bring prototypes into products, and convert traffic into profits;4. Cross Referrals: connect your business to the… Show more Me and my team offer services in four main areas:1. Business Delegation: arrange on-the-ground visits to look, talk and feel in the local markets;2. General Compass: handhold your business to navigate through uncharted waters for the first time, from sharing veteran lessons to setting up operations;3. Product-Market Fit: fine-tune ideas into concepts, bring prototypes into products, and convert traffic into profits;4. Cross Referrals: connect your business to the right constitutes in Industry, Capital, Academia, and Government. Show less

I advise global Mobile startups on how to achieve cultural, product and business fit in China. https://mobileonlyx.com/stone-shi/

I advise global startups to find their cultural, product and business fit in China (and back to the world). https://chinaccelerator.com/mentors/stone-shi/

---- In charge of multiple System-On-Chip (SoC) products to attain dominant positions (60%+ market shares) with combined revenue of US$400MM+ for In-Vehicle Infotainment (IVI) OEM, Tablets, and Portable Navigation Device (PND). The platform products incorporate GNSS, Bluetooth, Wi-Fi, software, etc. ---- Initiated “novel” quantitative methods to change how pricing and product/business decisions are made within the BU and company. Originated a new process to speed up new product… Show more ---- In charge of multiple System-On-Chip (SoC) products to attain dominant positions (60%+ market shares) with combined revenue of US$400MM+ for In-Vehicle Infotainment (IVI) OEM, Tablets, and Portable Navigation Device (PND). The platform products incorporate GNSS, Bluetooth, Wi-Fi, software, etc. ---- Initiated “novel” quantitative methods to change how pricing and product/business decisions are made within the BU and company. Originated a new process to speed up new product approvals, and led it to adoption by the BU and company. Received executive management praising: "demonstrated one of the key product management attributes, focus and perseverance...rigorously data-driven."---- Assumed overall responsibility for the products’ conceptualization, competitive analysis, customer validation, cross-functional collaboration and negotiation, executive approval, pricing strategy, productization, go-to-market strategy, and end-of-life management. Show less

---- Led the development of a new educational product and recommended to approval by CEO to realize a revenue of $10MM+ and uncover a previously untapped $50MM+ segment. Architected market research (via survey/focus groups), optimized pricing strategy, designed an interactive marketing campaign that featured social media, and constructed the overall financial model. ---- Developed a national business case competition as a new product to combine language training with business skill… Show more ---- Led the development of a new educational product and recommended to approval by CEO to realize a revenue of $10MM+ and uncover a previously untapped $50MM+ segment. Architected market research (via survey/focus groups), optimized pricing strategy, designed an interactive marketing campaign that featured social media, and constructed the overall financial model. ---- Developed a national business case competition as a new product to combine language training with business skill acquisition. Designed a viral marketing campaign to leverage social media and mobile advertising to enable interactive customer engagement and foster brand differentiation. The project helped EF win a “Most Valuable Brand” award by Synovate, a global marketing research firm. Show less

---- Worked with a multidisciplinary team to define product requirements, design a marketing campaign and evangelize new value proposition via events, webinars, and other direct client communication vehicles.

---- Managed a global base of 40+ clients to help deliver 500%+ revenue growth in three years to $12MM under harsh market conditions. ---- Analyzed customer inputs, conducted competitive intelligence, interpreted market research reports to develop sales and marketing strategies, and communicated strategies to cross-functional teams.