Helping wedding professionals get the content and the clarity they need to rapidly grow their business through group coaching, branding help, a monthly membership program, lead management systems and more.

As Markit's independent digital marketing specialist, I provide strategic digital media and content development direction for Markit’s clients, which have included a technology expense management (TEM) solution provider, justice technology solution provider and wireless system design and deployment specialists. I'm proud to work with Markit's clients to:* Develop and manage content editorial calendars for company blog and social channels, including Facebook, Twitter and LinkedIn;* Lead website management efforts, SEO and content development, including complete website redesign management and original webpage content creation across the site;* Organically grow relevant audiences and increase engagement for clients’ social media programs; * Lead content development and execution for email marketing program, including monthly direct marketing outreach, quarterly newsletters and accompanying download content;* Collaborate with internal and external teams for content research and development, including lead generation, product management, visual content developers and SEO managers;* Create monthly social progress reports to measure and analyze social program effectiveness;* Provide feedback and additional recommendations to senior management on social content and outreach opportunities relevant to company goals and initiatives;* Monitor social conversations for opportunities to connect company thought leaders with potential customers, industry media and other experts

Responsible for leading and executing content and social media strategy for clients across a broad range of industries, including historical museums, manufacturing, automotive companies and motorsports.Counseled clients on social media direction and content development. Monitored and responded to conversations across relevant social media channels to enhance brand loyalty with key audiences.Developed and produced targeted content for Campbell's own social media channels to showcase agency capabilities, expertise and corporate culture.

Responsible for launching the institution’s social media program and providing strategic direction for all social media initiatives, including The Henry Ford’s Facebook fan page, Twitter account, YouTube channel and Flickr account. Led the re-design and regular content creation of their blog, as well as developed and maintained relationships with local, regional and national bloggers and other social media influentials.Before pitching and creating the social media manager position, served as the national media and film relations manager, facilitating coverage with on-site national and international print and broadcast media crews and securing proactive placements in key travel and lifestyle media outlets including USA Today, Woman’s Day, CNN, Home Magazine and Midwest Living. Developed content and managed the design and production process of print and digital media kits for several major traveling exhibits hosted by Henry Ford Museum.

Led regional media relations activities for Microsoft Corporation’s community affairs program, serving as a liaison between Microsoft and nonprofit grant recipients and developing and executing media outreach strategies for 14 metro markets and coordinating public or for-press events promoting Microsoft grants. Drove 81 placements in U.S. newspapers and 6.68 million media impressions in a six-month period, increasing unique U.S. corporate citizenship story placement by 50%.Provided strategic account support for a Metro Detroit healthcare IT services provider, developing media materials and pitching key industry media publications.